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wp.org search vs our merit ranking: “popup login”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “popup login”, we agree with wp.org on the top plugin, and our order differs from theirs on 6 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Popup builder with Gamification, Multi-Step Popups, Page-Level Targeting, and WooCommerce Triggers shows at wp.org #3 but places #12 on merit, a gap of 9 places. Its 70K+ installs carry it up the search order; its 5.0★ average from 7 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Anti-Spam, Spam FireWall by CleanTalk places #7 on merit, 4.8★ from 3224 reviews, but shows at wp.org #11. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Popup Maker – Boost Sales, Conversions, Optins, Subscribers with the Ultimate WP Popup Builder 600K+ · 4.9★ (4515) wp.org #1 2 Popup Builder – Create highly converting, mobile friendly marketing popups. 200K+ · 4.7★ (2216) wp.org #2 3 Login & Register Customizer – Forms, Popup, Profile & WooCommerce 30K+ · 4.8★ (254) wp.org #4 1 too low 4 Temporary Login Without Password 90K+ · 5.0★ (1550) wp.org #6 2 too low 5 Depicter — Popup & Slider Builder 70K+ · 4.6★ (236) wp.org #5 6 Ultimate Member – User Profile, Registration, Login, Member Directory, Content Restriction & Membership Plugin 200K+ · 4.4★ (1445) wp.org #7 1 too low 7 Anti-Spam, Spam FireWall by CleanTalk 200K+ · 4.8★ (3224) wp.org #11 ↓1 4 too low 8 Poptin – Email Marketing Automation, Newsletter & Exit Pop Ups, Email Popups 20K+ · 4.9★ (701) wp.org #12 ↓1 4 too low 9 Brave – Create Popup, Optins, Lead Generation, Survey, Sticky Elements & Interactive Content 20K+ · 4.8★ (209) wp.org #10 ↑4 1 too low 10 Popup Box – Create Countdown, Coupon, Video, Contact Form Popups 50K+ · 4.6★ (82) wp.org #8 2 too high 11 Popup Builder & Popup Maker for WordPress – OptinMonster Email Marketing and Lead Generation 1M+ · 4.3★ (821) wp.org #9 2 too high 12 Popup builder with Gamification, Multi-Step Popups, Page-Level Targeting, and WooCommerce Triggers 70K+ · 5.0★ (7) wp.org #3 9 too high 13 WPO365 | SEAMLESS WORDPRESS + MICROSOFT INTEGRATION (WPO365 | LOGIN) 10K+ · 4.9★ (154) wp.org #15 ↑1 2 too low 14 Login With Ajax – Fast Logins, 2FA, Redirects 10K+ · 4.6★ (167) wp.org #14 ↓1 15 AJAX Login and Registration modal popup + inline form 3K+ · 4.7★ (120) wp.org #13 ↓1 2 too high 16 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322) wp.org #20 ↓5 4 too low 17 Nextend Social Login and Register 200K+ · 4.9★ (447) wp.org #21 4 too low 18 WP Popups – WordPress Popup builder 30K+ · 4.9★ (112) wp.org #17 1 too high 19 Customer Engagement System – Popup Builder, Forms, CRM & Email Marketing Automation 9K+ · 4.5★ (340) wp.org #19 ↓1 20 Spectra Legacy – Gutenberg Blocks 1M+ · 4.7★ (1872) wp.org #22 2 too low 21 All-In-One Security (AIOS) – Security and Firewall 1M+ · 4.7★ (1720) wp.org #23 2 too low 22 Vigilant – 100% Free Security Suite: Firewall, 2FA, Login, Headers, Scanner… 3K+ · 5.0★ (24) wp.org #16 ↑3 6 too high 23 Legal Terms and Conditions Popup for User Login and WooCommerce Checkout 500+ · 5.0★ (14) wp.org #24 ↓1 1 too low 24 Advanced Popups 60K+ · 4.0★ (9) wp.org #18 ↑2 6 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.