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wp.org search vs our merit ranking: “post email”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “post email”, we agree with wp.org on the top plugin, and our order differs from theirs on 5 of the top 20. 4 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Publish Post Email Notification shows at wp.org #10 but places #23 on merit, a gap of 13 places. Its 600+ installs carry it up the search order; its 5.0★ average from 3 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

merit plugin wp.org
1 Post SMTP – Complete Email Delivery and SMTP Solution with Email Logs, Alerts, Backup SMTP & Mobile App 300K+ · 4.7★ (528) wp.org #1 2 MailPoet – Newsletters, Email Marketing, and Automation 500K+ · 4.4★ (1435) wp.org #2 3 WP Mail SMTP by WPForms – SMTP for Reliable Email Delivery with Gmail, Outlook, Amazon SES, Brevo, Other SMTP & More 4M+ · 4.8★ (5209) wp.org #4 ↓1 1 too low 4 Custom Post Type UI 1M+ · 4.6★ (276) wp.org #3 ↑5 1 too high 5 Post Views Counter 100K+ · 4.9★ (1236) wp.org #7 ↑7 2 too low 6 Email Encoder – Protect Email Addresses and Phone Numbers 90K+ · 4.9★ (94) wp.org #5 ↓1 1 too high 7 Email Subscribers & Newsletters by Icegram Express – Email Marketing, Post Notifications & WooCommerce Marekting Automation for WordPress 50K+ · 4.6★ (1170) wp.org #6 ↓1 1 too high 8 Schedule Post Changes With PublishPress Future: Unpublish, Delete, Change Status, Trash, Change Categories 100K+ · 4.5★ (172) wp.org #8 ↓2 9 Newsletter – Send awesome emails from WordPress 200K+ · 4.6★ (1205) wp.org #9 10 FluentCRM – Email Newsletter, Automation, Email Marketing, Email Campaigns, Optins, Leads, and CRM Solution 80K+ · 4.8★ (250) wp.org #13 3 too low 11 Email Templates Customizer and Designer for WordPress and WooCommerce 20K+ · 4.6★ (133) wp.org #11 12 Email Address Encoder 100K+ · 4.2★ (160) wp.org #12 ↓2 13 Email Marketing for WooCommerce by Omnisend 40K+ · 4.9★ (169) wp.org #19 6 too low 14 Ultimate Post Kit – Elementor Post Grid, Post Carousel, Post Slider & Blog Layout Widgets 30K+ · 4.8★ (58) wp.org #14 ↓2 15 Wordfence Security – Firewall, Malware Scan, and Login Security 5M+ · 4.7★ (5038) wp.org #21 6 too low 16 Rate My Post – Star Rating Plugin by FeedbackWP 20K+ · 4.7★ (159) wp.org #16 ↓1 17 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2408) wp.org #24 7 too low 18 Noptin – Newsletter, New Post Notifications & Email Automation 10K+ · 4.5★ (120) wp.org #15 ↑2 3 too high 19 WebToffee eCommerce Marketing Automation – Email marketing, Popups, Email customizer 10K+ · 4.8★ (54) wp.org #17 ↓1 2 too high 20 Mailonix – Email Template Customizer for WooCommerce 20K+ · 4.6★ (105) wp.org #22 2 too low 21 Send Users Email – Email Subscribers, Email Marketing Newsletter 5K+ · 4.5★ (28) wp.org #20 ↓1 1 too high 22 E Email Post Changes 500+ · 4.0★ (13) wp.org #18 4 too high 23 Publish Post Email Notification 600+ · 5.0★ (3) wp.org #10 ↓3 13 too high 24 Hostinger Reach – AI-Powered Email Marketing for WordPress 1M+ · 5.0★ (8) wp.org #23 1 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.