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wp.org search vs our merit ranking: “reminder emails”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “reminder emails”, we agree with wp.org on the top plugin, and our order differs from theirs on 8 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Coreem – Coupon Reminder for WooCommerce shows at wp.org #8 but places #21 on merit, a gap of 13 places. Its 50+ installs carry it up the search order; its 5.0★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Booking for Appointments and Events Calendar – Amelia places #9 on merit, 4.6★ from 793 reviews, but shows at wp.org #19. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 MailPoet – Newsletters, Email Marketing, and Automation 500K+ · 4.4★ (1,435) wp.org #1 2 Cart Abandonment Recovery for WooCommerce – Recover Lost Sales with Automated Emails 300K+ · 4.8★ (626) wp.org #2 3 Customer Reviews for WooCommerce 80K+ · 4.8★ (1,539) wp.org #3 4 Email Marketing for WooCommerce by Omnisend 40K+ · 4.9★ (169) wp.org #4 5 Events Manager – Calendar, Bookings, Tickets, Appointments and more! 60K+ · 4.2★ (551) wp.org #5 6 Customize WordPress Emails and Alerts – Better Notifications for WP 30K+ · 4.8★ (184) wp.org #7 wp.org ranks it 1 place below merit 7 ShopMagic – email automation for WordPress 10K+ · 4.6★ (78) wp.org #6 wp.org ranks it 1 place above merit 8 Site Reviews 60K+ · 4.9★ (378) wp.org #14 wp.org ranks it 6 places below merit 9 Booking for Appointments and Events Calendar – Amelia 90K+ · 4.6★ (793) wp.org #19 ↑2 wp.org ranks it 10 places below merit 10 WebToffee eCommerce Marketing Automation – Email marketing, Popups, Email customizer 10K+ · 4.8★ (54) wp.org #12 ↓1 wp.org ranks it 2 places below merit 11 Abandoned Cart Lite for WooCommerce 20K+ · 4.1★ (84) wp.org #11 ↑2 12 Paid Membership Subscriptions – Effortless Memberships, Recurring Payments & Content Restriction 10K+ · 4.7★ (270) wp.org #20 wp.org ranks it 8 places below merit 13 Revopic – Photo Reviews for WooCommerce 10K+ · 4.7★ (77) wp.org #15 ↑2 wp.org ranks it 2 places below merit 14 Mailonix – Email Template Customizer for WooCommerce 20K+ · 4.6★ (105) wp.org #18 ↑1 wp.org ranks it 4 places below merit 15 ReviewX – Multi-Criteria Reviews for WooCommerce with Google Reviews & Schema 6K+ · 4.5★ (85) wp.org #17 ↑1 wp.org ranks it 2 places below merit 16 Mailjet Email Marketing 10K+ · 3.2★ (45) wp.org #9 wp.org ranks it 7 places above merit 17 WC Multiple Email Recipients 4K+ · 5.0★ (10) wp.org #10 wp.org ranks it 7 places above merit 18 MailerPress – Email Marketing, Newsletter, Email Automation & WooCommerce Emails 1K+ · 5.0★ (17) wp.org #16 ↓1 wp.org ranks it 2 places above merit 19 RSVP and Event Management 3K+ · 4.4★ (58) wp.org #21 ↑1 wp.org ranks it 2 places below merit 20 Sign-up Sheets 1K+ · 4.8★ (16) wp.org #23 wp.org ranks it 3 places below merit 21 Coreem – Coupon Reminder for WooCommerce 50+ · 5.0★ (2) wp.org #8 wp.org ranks it 13 places above merit 22 N Ni Payment Reminder For WooCommerce 100+ · 2.9★ (7) wp.org #13 ↓1 wp.org ranks it 9 places above merit 23 morkva Product Review Reminder for WooCommerce 20+ · 5.0★ (3) wp.org #24 ↓8 wp.org ranks it 1 place below merit 24 Delivery pickup reminder email for Woocommerce 10+ · 5.0★ (1) wp.org #22 ↑2 wp.org ranks it 2 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.