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wp.org search vs our merit ranking: “shopping list”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “shopping list”, we agree with wp.org on the top plugin, and our order differs from theirs on 8 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Easy PayPal Shopping Cart shows at wp.org #8 but places #19 on merit, a gap of 11 places. Its 1K+ installs carry it up the search order; its 3.9★ average from 15 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Customer Reviews for WooCommerce places #9 on merit, 4.8★ from 1539 reviews, but shows at wp.org #13. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Simple Shopping Cart 10K+ · 4.6★ (215) wp.org #1 ↑2 2 Ecwid by Lightspeed Ecommerce Shopping Cart 20K+ · 4.5★ (228) wp.org #2 3 Product Feed Manager for WooCommerce – CTX Feed – Support 220+ Shopping, AI & Social Channels 90K+ · 4.6★ (838) wp.org #3 ↓2 4 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322) wp.org #4 5 Product Feed PRO for WooCommerce by AdTribes – Product Feeds for WooCommerce 80K+ · 4.7★ (1072) wp.org #7 ↓1 2 too low 6 Product Feed Manager for WooCommerce – RexFeed – Sell on 200+ Shopping Channels 10K+ · 4.8★ (256) wp.org #6 ↑2 7 Product Feed for Google Shopping, Microsoft Advertising and 40+ Channels for WooCommerce Merchant 2K+ · 4.8★ (87) wp.org #5 2 too high 8 Yoast SEO – Advanced SEO with real-time guidance and built-in AI 10M+ · 4.8★ (27820) wp.org #11 ↑4 3 too low 9 Customer Reviews for WooCommerce 80K+ · 4.8★ (1539) wp.org #13 ↓1 4 too low 10 Smartsupp – live chat, AI shopping assistant and chatbots 20K+ · 4.7★ (131) wp.org #9 1 too high 11 Product Table & List Builder for WooCommerce 10K+ · 4.9★ (254) wp.org #12 ↓1 1 too low 12 Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4132) wp.org #15 ↑1 3 too low 13 WPMR Google Feed Manager for WooCommerce – Sell on Google Merchant Center & Shopping 10K+ · 4.5★ (127) wp.org #10 3 too high 14 Pixel Manager for WooCommerce – Conversion Tracking, Google Ads, GA4, TikTok, Dynamic Remarketing 40K+ · 4.9★ (399) wp.org #19 5 too low 15 Easy Digital Downloads – eCommerce Payments and Subscriptions made easy 40K+ · 4.7★ (592) wp.org #20 5 too low 16 WP EasyCart: Shopping Cart and eCommerce Store 3K+ · 4.5★ (206) wp.org #14 ↓1 2 too high 17 All-in-One WP Migration and Backup 5M+ · 4.5★ (7676) wp.org #22 5 too low 18 Wishlist for WooCommerce: Multiple Wishlists per Customer 2K+ · 4.9★ (53) wp.org #16 ↑1 2 too high 19 Easy PayPal Shopping Cart 1K+ · 3.9★ (15) wp.org #8 ↓1 11 too high 20 WebToffee WooCommerce Product Feeds – Google Shopping, Pinterest, TikTok Ads, & More 2K+ · 4.8★ (27) wp.org #18 2 too high 21 WPC Smart Wishlist for WooCommerce 100K+ · 4.8★ (34) wp.org #21 ↑1 22 Continue Shopping for WooCommerce 4K+ · 4.3★ (12) wp.org #17 ↓3 5 too high 23 ELEX WooCommerce Google Shopping (Google Product Feed) 1K+ · 3.8★ (14) wp.org #24 ↓1 1 too low 24 Pinterest for WooCommerce 200K+ · 2.3★ (68) wp.org #23 1 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.