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wp.org search vs our merit ranking: “timed popup”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “timed popup”, we agree with wp.org on the top plugin, and our order differs from theirs on 10 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

WPBean Form Popup for WPForms and Contact Form 7 – Create Popup Forms Easily shows at wp.org #5 but places #18 on merit, a gap of 13 places. Its 600+ installs carry it up the search order; its 4.2★ average from 5 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Essential Addons for Elementor – Popular Elementor Templates & Widgets places #8 on merit, 4.9★ from 4132 reviews, but shows at wp.org #19. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Popup Maker – Boost Sales, Conversions, Optins, Subscribers with the Ultimate WP Popup Builder 600K+ · 4.9★ (4515) wp.org #1 2 Poptin – Email Marketing Automation, Newsletter & Exit Pop Ups, Email Popups 20K+ · 4.9★ (701) wp.org #2 3 Boxzilla – WordPress Popup Builder 20K+ · 4.8★ (133) wp.org #4 1 too low 4 Email Subscribers & Newsletters by Icegram Express – Email Marketing, Post Notifications & WooCommerce Marekting Automation for WordPress 50K+ · 4.6★ (1170) wp.org #7 3 too low 5 Icegram Engage – Popups, Welcome Bars, Optins, Slide-Ins & Lead Generation for WordPress 10K+ · 4.7★ (370) wp.org #6 1 too low 6 Ad Inserter – Ad Manager & AdSense Ads 300K+ · 4.9★ (2433) wp.org #8 ↑1 2 too low 7 CartFlows – Funnel Builder & Checkout Plugin for WooCommerce 200K+ · 4.8★ (518) wp.org #10 3 too low 8 Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4132) wp.org #19 ↓1 11 too low 9 Promolayer – Popup Builder & Abandonment Preventer 1K+ · 5.0★ (5) wp.org #3 6 too high 10 Upsell Funnel Builder for WooCommerce – Create Upsells, Cross-Sells, Order Bumps, Frequently Bought, and Popups. 2K+ · 4.7★ (116) wp.org #12 ↓1 2 too low 11 MailChimp Subscribe Form, Optin Builder, PopUp Builder, Form Builder 2K+ · 4.0★ (65) wp.org #9 ↓1 2 too high 12 PowerPack Addons for Elementor: Widgets, Form Styler and Templates 70K+ · 4.8★ (361) wp.org #20 8 too low 13 WPCafe – Restaurant Menu, Online Food Ordering & Table Booking System 5K+ · 4.6★ (113) wp.org #14 ↓1 1 too low 14 Retainful – WooCommerce Abandoned Cart, Newsletters, Email Marketing, Signup Forms and Automation 1K+ · 4.9★ (98) wp.org #15 1 too low 15 NEX-Forms – Ultimate Forms Plugin for WordPress 5K+ · 4.1★ (135) wp.org #18 ↑1 3 too low 16 PopupAlly 2K+ · 4.1★ (76) wp.org #17 1 too low 17 Abandoned Cart Lite for WooCommerce 20K+ · 4.1★ (84) wp.org #21 4 too low 18 WPBean Form Popup for WPForms and Contact Form 7 – Create Popup Forms Easily 600+ · 4.2★ (5) wp.org #5 13 too high 19 Email Marketing for WordPress and WooCommerce – Retainful 600+ · 5.0★ (38) wp.org #23 4 too low 20 Food Menu – Restaurant Menu & Online Ordering for WooCommerce 2K+ · 5.0★ (24) wp.org #22 2 too low 21 Light Modal Block 2K+ · 5.0★ (13) wp.org #24 3 too low 22 WP Eventbrite Embedded Checkout – Ticket Checkout Block, Popup & Elementor Widget 700+ · 4.8★ (4) wp.org #11 ↑1 11 too high 23 Leadpages 10K+ · 5.0★ (3) wp.org #13 ↑1 10 too high 24 FooConvert – AI Popup Builder for Flyouts, Overlays & Bars 100+ · 5.0★ (3) wp.org #16 8 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.