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wp.org search vs our merit ranking: “visual chat”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “visual chat”, we agree with wp.org on the top plugin, and our order differs from theirs on 5 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Better Chat Support for Messenger shows at wp.org #13 but places #21 on merit, a gap of 8 places. Its 1K+ installs carry it up the search order; its 5.0★ average from 5 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Pods – Custom Content Types and Fields places #12 on merit, 4.8★ from 418 reviews, but shows at wp.org #18. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Chatway Live Chat – AI Chatbot, Customer Support, FAQ & Helpdesk Customer Service & Chat Buttons 30K+ · 5.0★ (775) wp.org #1 2 Social Chat – Click To Chat App Button 200K+ · 4.9★ (696) wp.org #2 3 Floating Chat Widget: Contact Chat Icons, Telegram Chat, Line Messenger, WeChat, Email, SMS, Call Button – Chaty 300K+ · 5.0★ (1244) wp.org #3 4 Tidio – Live Chat & AI Chatbots 70K+ · 4.8★ (395) wp.org #4 5 Better Messages – Chat Rooms, Group Chat, Private Messages & AI Chat Bots 10K+ · 4.8★ (142) wp.org #5 ↑1 6 3CX Free Live Chat, Calls & Messaging 100K+ · 4.6★ (820) wp.org #8 2 too low 7 Anti-Spam, Spam FireWall by CleanTalk 200K+ · 4.8★ (3221) wp.org #10 3 too low 8 Joinchat – Enhanced “click to chat” 700K+ · 4.7★ (189) wp.org #6 ↓1 2 too high 9 Sticky Chat Widget – Floating Chat Icons, Contact Form, Call, Click to Chat, Email & Message Buttons 10K+ · 5.0★ (39) wp.org #7 2 too high 10 Wise Chat 4K+ · 4.4★ (105) wp.org #9 1 too high 11 LiveChat – Live Chat Plugin for WP Websites 10K+ · 4.6★ (98) wp.org #11 12 Pods – Custom Content Types and Fields 100K+ · 4.8★ (418) wp.org #18 ↓1 6 too low 13 OneClick Chat to Order 30K+ · 4.8★ (84) wp.org #12 ↑3 1 too high 14 Echo Knowledge Base – Documentation, FAQs, Chat & Smart Search 10K+ · 4.9★ (124) wp.org #15 ↑1 1 too low 15 All-in-one Sticky Floating Contact Form, Call, Click to Chat, and 50+ Social Icon Tabs – My Sticky Elements 40K+ · 4.9★ (542) wp.org #21 6 too low 16 WPZOOM Connect: Social Icons Widget & Block, Share Buttons & Click to Chat 90K+ · 4.9★ (144) wp.org #16 ↓4 17 HubSpot All-In-One Marketing – Forms, Popups, Live Chat 200K+ · 4.3★ (207) wp.org #17 ↓3 18 Brevo – Email, SMS, Web Push, Chat, and more. 100K+ · 4.1★ (284) wp.org #20 2 too low 19 Mega Addons For WPBakery Page Builder 20K+ · 4.2★ (57) wp.org #14 5 too high 20 MxChat – AI Chatbot & Content Generation for WordPress 2K+ · 5.0★ (31) wp.org #23 ↓1 3 too low 21 Better Chat Support for Messenger 1K+ · 5.0★ (5) wp.org #13 8 too high 22 RumbleTalk Group Chat for Communities & Live Events 600+ · 3.4★ (21) wp.org #22 ↓3 23 Tap Chat – Floating Contact Button 200+ · 5.0★ (1) wp.org #19 ↓1 4 too high 24 Wapulse Chat 80+ · 5.0★ (1) wp.org #24

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.