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wp.org search vs our merit ranking: “welcome announcement”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “welcome announcement”, we agree with wp.org on the top plugin, and our order differs from theirs on 9 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

NoticePulse — Notification Bar, Announcement Bar & Cookie Notice shows at wp.org #11 but places #24 on merit, a gap of 13 places. Its 50+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Contact Form 7 10M+ · 4.0★ (2,186) wp.org #1 2 Icegram Engage – Popups, Welcome Bars, Optins, Slide-Ins & Lead Generation for WordPress 10K+ · 4.7★ (370) wp.org #3 wp.org ranks it 1 place below merit 3 My Sticky Bar – Floating Notification Bar & Sticky Header (formerly myStickymenu) 100K+ · 4.9★ (1,199) wp.org #5 ↓1 wp.org ranks it 2 places below merit 4 HashBar – Announcement, Notification Bar & Popup Campaign 9K+ · 4.2★ (38) wp.org #2 wp.org ranks it 2 places above merit 5 Simple Custom Post Order 300K+ · 4.8★ (588) wp.org #6 wp.org ranks it 1 place below merit 6 Email Subscribers & Newsletters by Icegram Express – Email Marketing, Post Notifications & WooCommerce Marekting Automation for WordPress 50K+ · 4.6★ (1,170) wp.org #9 wp.org ranks it 3 places below merit 7 Announcer – Sticky Message Banner & Notification Bar 10K+ · 4.8★ (40) wp.org #7 8 Coupon X – Discount Popups, Promo Codes Pop Ups for WooCommerce & Announcement Popups 1K+ · 4.9★ (52) wp.org #8 ↓3 9 Popup Builder & Popup Maker for WordPress – OptinMonster Email Marketing and Lead Generation 1M+ · 4.3★ (822) wp.org #10 ↓2 wp.org ranks it 1 place below merit 10 Front End PM 4K+ · 4.8★ (220) wp.org #13 ↓3 wp.org ranks it 3 places below merit 11 Notification Bar, Announcement and Cookie Notice WordPress Plugin – FooBar 3K+ · 4.8★ (10) wp.org #4 ↓1 wp.org ranks it 7 places above merit 12 Popup Box – Create Countdown, Coupon, Video, Contact Form Popups 50K+ · 4.6★ (82) wp.org #12 ↑1 13 Photonic Gallery & Lightbox for Flickr, SmugMug & Others 10K+ · 4.8★ (193) wp.org #18 wp.org ranks it 5 places below merit 14 ShopMagic – email automation for WordPress 10K+ · 4.6★ (78) wp.org #14 ↓5 15 FireBox – WooCommerce Popup Builder, Exit Intent Popup, Email Optin & Cart Abandonment 6K+ · 4.8★ (76) wp.org #15 ↓3 16 Divi Torque Lite 50K+ · 4.7★ (116) wp.org #20 ↓4 wp.org ranks it 4 places below merit 17 Otter Blocks – Gutenberg Blocks, Page Builder for Gutenberg Editor & FSE 300K+ · 4.7★ (251) wp.org #23 ↓6 wp.org ranks it 6 places below merit 18 SureContact – Newsletters, Email Marketing, Automation, Revenue Tracking & CRM 10K+ · 4.8★ (21) wp.org #24 ↓4 wp.org ranks it 6 places below merit 19 Instant Popup Builder – Popup Maker for Videos, Forms, Offers, Announcements, Galleries & Exit Intent 100+ · 5.0★ (5) wp.org #16 ↓2 wp.org ranks it 3 places above merit 20 Opti-Behavior – Self-Hosted Heatmaps, Funnels, A/B Testing & Smart Insights 2K+ · 5.0★ (6) wp.org #21 ↓2 wp.org ranks it 1 place below merit 21 Easy Popups – Simple Popup Builder for Lead Capture & Announcements 40+ · 4.7★ (7) wp.org #22 wp.org ranks it 1 place below merit 22 Welcomify – Custom Welcome Dashboard 20+ · 5.0★ (2) wp.org #17 ↓2 wp.org ranks it 5 places above merit 23 Pinned Feed Notices – Sticky Announcements for BuddyPress 20+ · 5.0★ (2) wp.org #19 ↑3 wp.org ranks it 4 places above merit 24 NoticePulse — Notification Bar, Announcement Bar & Cookie Notice 50+ · 5.0★ (1) wp.org #11 wp.org ranks it 13 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.