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wp.org search vs our merit ranking: “winnings numbers”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “winnings numbers”, we agree with wp.org on the top plugin, and our order differs from theirs on 5 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

EU Withdrawal and Legal Guarantee Compliance shows at wp.org #12 but places #18 on merit, a gap of 6 places. Its 1K+ installs carry it up the search order; its 5.0★ average from 17 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Cart Abandonment Recovery for WooCommerce – Recover Lost Sales with Automated Emails 300K+ · 4.8★ (626) wp.org #1 ↑1 2 Hustle – Email Marketing, Lead Generation, Optins, Popups 80K+ · 4.4★ (859) wp.org #3 ↑1 wp.org ranks it 1 place below merit 3 Speed Optimizer – The All-In-One Performance-Boosting Plugin 1M+ · 4.2★ (641) wp.org #2 ↓1 wp.org ranks it 1 place above merit 4 Product Addons for Woocommerce – Product Options with Custom Fields 30K+ · 4.9★ (476) wp.org #4 ↓1 5 Popup Maker – Boost Sales, Conversions, Optins, Subscribers with the Ultimate WP Popup Builder 600K+ · 4.9★ (4,515) wp.org #5 6 Popup Builder & Popup Maker for WordPress – OptinMonster Email Marketing and Lead Generation 1M+ · 4.3★ (822) wp.org #6 7 Checkout Field Editor for WooCommerce – Checkout Manager 20K+ · 4.9★ (165) wp.org #8 wp.org ranks it 1 place below merit 8 SMTP2GO for WordPress – Email Made Easy 40K+ · 5.0★ (67) wp.org #7 wp.org ranks it 1 place above merit 9 Defender Security – Malware Scanner, Login Security & Firewall 80K+ · 4.8★ (334) wp.org #10 ↓1 wp.org ranks it 1 place below merit 10 Qi Addons For Elementor 200K+ · 4.8★ (205) wp.org #11 ↑6 wp.org ranks it 1 place below merit 11 VikBooking Hotel Booking Engine & PMS 8K+ · 4.8★ (61) wp.org #9 ↑5 wp.org ranks it 2 places above merit 12 WP Migrate Lite – Migration Made Easy 200K+ · 4.2★ (318) wp.org #13 ↓3 wp.org ranks it 1 place below merit 13 YayMail – WooCommerce Email Customizer 50K+ · 4.8★ (291) wp.org #17 ↓2 wp.org ranks it 4 places below merit 14 Hummingbird Performance – Cache & Page Speed Optimization for Core Web Vitals | Critical CSS | Minify CSS | Defer CSS Javascript | CDN 70K+ · 4.7★ (1,488) wp.org #23 ↑1 wp.org ranks it 9 places below merit 15 SmartCrawl SEO checker, analyzer & optimizer 10K+ · 4.8★ (171) wp.org #22 ↑1 wp.org ranks it 7 places below merit 16 Product Labels For Woocommerce (Sale Badges) 10K+ · 4.7★ (55) wp.org #15 ↓2 wp.org ranks it 1 place above merit 17 Kubio AI Page Builder 80K+ · 4.4★ (79) wp.org #16 wp.org ranks it 1 place above merit 18 EU Withdrawal and Legal Guarantee Compliance 1K+ · 5.0★ (17) wp.org #12 wp.org ranks it 6 places above merit 19 Lucky Wheel for WooCommerce – Spin a Sale 1K+ · 4.5★ (19) wp.org #14 ↓3 wp.org ranks it 5 places above merit 20 Cloudinary – Deliver Images and Videos at Scale 5K+ · 4.0★ (64) wp.org #19 wp.org ranks it 1 place above merit 21 Post Affiliate Pro 400+ · 4.6★ (23) wp.org #24 wp.org ranks it 3 places below merit 22 YITH WooCommerce Subscription 6K+ · 3.0★ (46) wp.org #21 ↑1 wp.org ranks it 1 place above merit 23 WS Action Scheduler Cleaner 3K+ · 5.0★ (5) wp.org #18 wp.org ranks it 5 places above merit 24 TaxJar – Sales Tax Automation for WooCommerce 5K+ · 2.6★ (28) wp.org #20 wp.org ranks it 4 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.