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wp.org search vs our merit ranking: “woocommerce customers export csv”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “woocommerce customers export csv”, we agree with wp.org on the top plugin, and our order differs from theirs on 8 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Export Customers Data shows at wp.org #10 but places #21 on merit, a gap of 11 places. Its 500+ installs carry it up the search order; its 5.0★ average from 3 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Yoast SEO – Advanced SEO with real-time guidance and built-in AI places #12 on merit, 4.8★ from 27,820 reviews, but shows at wp.org #17. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Customer Reviews for WooCommerce 80K+ · 4.8★ (1,539) wp.org #1 ↓1 2 Import and export users and customers 70K+ · 4.7★ (259) wp.org #2 ↑2 3 Export and Import Users and Customers 50K+ · 4.8★ (442) wp.org #3 ↓1 4 WP All Export – Drag & Drop Export to Any Custom CSV, XML & Excel 100K+ · 4.5★ (415) wp.org #6 ↑1 wp.org ranks it 2 places below merit 5 Product Import Export for WooCommerce – CSV Product Importer & Exporter 80K+ · 4.6★ (414) wp.org #7 ↓2 wp.org ranks it 2 places below merit 6 Advanced Order Export For WooCommerce 100K+ · 5.0★ (351) wp.org #8 ↓1 wp.org ranks it 2 places below merit 7 BrikPanel: WooCommerce Dashboard & Analytics, Abandoned Cart Recovery, Order Export, Inventory Management & Bulk Editor 1K+ · 5.0★ (55) wp.org #5 ↑3 wp.org ranks it 2 places above merit 8 Order Export & Order Import for WooCommerce 50K+ · 4.7★ (337) wp.org #9 ↓1 wp.org ranks it 1 place below merit 9 WooPayments: Integrated WooCommerce Payments 800K+ · 3.4★ (179) wp.org #4 wp.org ranks it 5 places above merit 10 WP Ultimate CSV Importer – WordPress CSV, XML & Excel Import Export 20K+ · 4.4★ (593) wp.org #11 wp.org ranks it 1 place below merit 11 Germanized for WooCommerce 70K+ · 4.8★ (496) wp.org #13 ↓3 wp.org ranks it 2 places below merit 12 Yoast SEO – Advanced SEO with real-time guidance and built-in AI 10M+ · 4.8★ (27,820) wp.org #17 wp.org ranks it 5 places below merit 13 Polylang 900K+ · 4.7★ (3,004) wp.org #23 wp.org ranks it 10 places below merit 14 WP All Import – Product Import for WooCommerce 20K+ · 4.7★ (276) wp.org #24 ↓3 wp.org ranks it 10 places below merit 15 Back In Stock Notifier for WooCommerce | WooCommerce Waitlist Pro 20K+ · 4.7★ (122) wp.org #21 ↑3 wp.org ranks it 6 places below merit 16 Comments Import & Export 2K+ · 4.9★ (68) wp.org #18 ↓1 wp.org ranks it 2 places below merit 17 Store Exporter – Export WooCommerce Products, Orders, Subscriptions, Customers 6K+ · 4.1★ (166) wp.org #19 ↓2 wp.org ranks it 2 places below merit 18 PiWeb Export Customers Users & Guest customer to CSV for WooCommerce 1K+ · 4.7★ (30) wp.org #14 ↓2 wp.org ranks it 4 places above merit 19 WP All Export – Product Export Add-On for WooCommerce 10K+ · 4.5★ (24) wp.org #15 ↓2 wp.org ranks it 4 places above merit 20 Export Products, Orders & Customers for WooCommerce 2K+ · 4.6★ (14) wp.org #12 wp.org ranks it 8 places above merit 21 Export Customers Data 500+ · 5.0★ (3) wp.org #10 ↑4 wp.org ranks it 11 places above merit 22 WP All Export – Order Export for WooCommerce 3K+ · 3.9★ (8) wp.org #16 ↓1 wp.org ranks it 6 places above merit 23 Order Export for WooCommerce 2K+ · 3.8★ (14) wp.org #22 wp.org ranks it 1 place above merit 24 WP All Export – User Export Add-On 7K+ · 3.6★ (7) wp.org #20 wp.org ranks it 4 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.