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wp.org search vs our merit ranking: “woocommerce page builder”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “woocommerce page builder”, we agree with wp.org on the top plugin, and our order differs from theirs on 8 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Xpro Theme Builder For Elementor – FREE shows at wp.org #14 but places #22 on merit, a gap of 8 places. Its 20K+ installs carry it up the search order; its 5.0★ average from 14 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 WooCommerce 7M+ · 4.5★ (4,835) wp.org #1 2 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7,322) wp.org #2 3 User Profile Builder – Beautiful User Registration Forms, User Profiles & User Role Editor 40K+ · 4.7★ (738) wp.org #5 ↓2 wp.org ranks it 2 places below merit 4 Kadence Blocks — Page Builder Toolkit for Gutenberg Editor 600K+ · 4.8★ (334) wp.org #4 5 MailPoet – Newsletters, Email Marketing, and Automation 500K+ · 4.4★ (1,435) wp.org #6 ↑4 wp.org ranks it 1 place below merit 6 Page Builder by SiteOrigin 400K+ · 4.8★ (1,005) wp.org #7 ↓1 wp.org ranks it 1 place below merit 7 Website Builder by SeedProd — Theme Builder, Landing Page Builder, Coming Soon Page, Maintenance Mode 600K+ · 4.9★ (4,699) wp.org #9 wp.org ranks it 2 places below merit 8 WooCommerce PayPal Payments 800K+ · 2.9★ (588) wp.org #3 wp.org ranks it 5 places above merit 9 WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More 5M+ · 4.8★ (14,389) wp.org #10 ↓3 wp.org ranks it 1 place below merit 10 Popup Builder – Create highly converting, mobile friendly marketing popups. 200K+ · 4.7★ (2,216) wp.org #11 ↑7 wp.org ranks it 1 place below merit 11 Greenshift – animation and page builder blocks 70K+ · 4.8★ (107) wp.org #8 wp.org ranks it 3 places above merit 12 WP Table Builder – Drag & Drop Table Builder 50K+ · 4.8★ (681) wp.org #13 ↓8 wp.org ranks it 1 place below merit 13 FunnelKit – Funnel Builder Plugin for WooCommerce Checkout 30K+ · 5.0★ (1,028) wp.org #17 ↓2 wp.org ranks it 4 places below merit 14 Landing Page Builder – Coming Soon page, Maintenance Mode, Lead Page, WordPress Landing Pages 8K+ · 4.6★ (202) wp.org #12 ↓1 wp.org ranks it 2 places above merit 15 CartFlows – Funnel Builder & Checkout Plugin for WooCommerce 200K+ · 4.8★ (518) wp.org #18 ↑5 wp.org ranks it 3 places below merit 16 Ultimate Addons for Elementor – Widgets, Templates, WooCommerce & Header Footer Builder 2M+ · 4.9★ (2,528) wp.org #19 wp.org ranks it 3 places below merit 17 Masteriyo LMS – LMS Course Builder, Quizzes & Certificates 6K+ · 4.8★ (186) wp.org #15 ↑4 wp.org ranks it 2 places above merit 18 Otter Blocks – Gutenberg Blocks, Page Builder for Gutenberg Editor & FSE 300K+ · 4.7★ (251) wp.org #22 ↓9 wp.org ranks it 4 places below merit 19 Depicter — Popup & Slider Builder 70K+ · 4.6★ (236) wp.org #24 wp.org ranks it 5 places below merit 20 Kirki – Freeform Page Builder, Website Builder & Customizer 400K+ · 4.5★ (81) wp.org #16 ↓4 wp.org ranks it 4 places above merit 21 Product Bundle Builder for WooCommerce 6K+ · 4.8★ (61) wp.org #21 ↑1 22 Xpro Theme Builder For Elementor – FREE 20K+ · 5.0★ (14) wp.org #14 wp.org ranks it 8 places above merit 23 Popup builder with Gamification, Multi-Step Popups, Page-Level Targeting, and WooCommerce Triggers 70K+ · 5.0★ (7) wp.org #20 ↓3 wp.org ranks it 3 places above merit 24 WC Builder – WooCommerce Page Builder for WPBakery 1K+ · 3.8★ (6) wp.org #23 ↑1 wp.org ranks it 1 place above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.