Plugin Pulse Beta
← Rankings

wp.org search vs our merit ranking: “discount wheel”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “discount wheel”, we and wp.org disagree on the top plugin, and our order differs from theirs on 14 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Spin Wheel – Interactive spinning wheel that offers coupons shows at wp.org #7 but places #22 on merit, a gap of 15 places. Its 400+ installs carry it up the search order; its 0.0★ average from 0 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

CURCY – Multi Currency for WooCommerce places #12 on merit, 4.3★ from 227 reviews, but shows at wp.org #24. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Poptin – Email Marketing Automation, Newsletter & Exit Pop Ups, Email Popups 20K+ · 4.9★ (701) wp.org #3 2 too low 2 Lucky Wheel for WooCommerce – Spin a Sale 1K+ · 4.5★ (19) wp.org #1 1 too high 3 WP Optin Wheel – Gamified Optin Email Marketing Tool for WordPress and WooCommerce 1K+ · 4.9★ (81) wp.org #5 2 too low 4 Lucky Wheel Giveaway 400+ · 3.9★ (8) wp.org #2 2 too high 5 Popup Builder & Popup Maker for WordPress – OptinMonster Email Marketing and Lead Generation 1M+ · 4.3★ (821) wp.org #9 4 too low 6 Popup Builder by Claspo – Email Popup, Spin the Wheel, Exit Intent 1K+ · 5.0★ (41) wp.org #8 2 too low 7 WebToffee eCommerce Marketing Automation – Email marketing, Popups, Email customizer 10K+ · 4.8★ (54) wp.org #10 3 too low 8 Points and Rewards for WooCommerce – Create Loyalty Programs, Reward Customer Purchases, Referral Points, User Badges, and Gamification 6K+ · 4.5★ (180) wp.org #17 9 too low 9 Mailonix – Email Template Customizer for WooCommerce 20K+ · 4.6★ (105) wp.org #18 9 too low 10 Faview – Virtual Reviews for WooCommerce 6K+ · 4.6★ (54) wp.org #14 4 too low 11 EXMAGE – WordPress Image Links 5K+ · 5.0★ (33) wp.org #16 5 too low 12 CURCY – Multi Currency for WooCommerce 20K+ · 4.3★ (227) wp.org #24 12 too low 13 AI Popup Builder & Popup Maker by OptiMonk 3K+ · 4.7★ (98) wp.org #22 9 too low 14 EU Cookies Bar for WordPress 9K+ · 4.8★ (26) wp.org #15 1 too low 15 Smartarget Lucky Wheel 100+ · 4.7★ (3) wp.org #4 11 too high 16 S2W – Import Shopify to WooCommerce 3K+ · 4.7★ (42) wp.org #20 4 too low 17 Thanko Thank You Page Customizer for WooCommerce 3K+ · 4.5★ (37) wp.org #21 4 too low 18 Popup builder with Gamification, Multi-Step Popups, Page-Level Targeting, and WooCommerce Triggers 70K+ · 5.0★ (7) wp.org #11 7 too high 19 Simple Points and Rewards for WooCommerce – Create a Loyalty Program 400+ · 5.0★ (7) wp.org #13 6 too high 20 WebEquipe Spin & Win Wheel 60+ · 5.0★ (2) wp.org #6 14 too high 21 REDIS – WooCommerce Dynamic Pricing and Discounts 100+ · 4.2★ (5) wp.org #12 9 too high 22 Spin Wheel – Interactive spinning wheel that offers coupons 400+ · 0.0★ (0) wp.org #7 15 too high 23 Live Copy Paste for Elementor – Cross Domain Copy Paste & Page Duplicator 6K+ · 4.3★ (3) wp.org #23 24 Spin Wheel – Lucky Wheel, Giveaway & Coupon Popup 30+ · 0.0★ (0) wp.org #19 5 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.