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wp.org search vs our merit ranking: “email digest”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “email digest”, we agree with wp.org on the top plugin, and our order differs from theirs on 8 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Email Orders Digest shows at wp.org #3 but places #21 on merit, a gap of 18 places. Its 60+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

MC4WP: Mailchimp for WordPress places #12 on merit, 4.8★ from 1498 reviews, but shows at wp.org #21. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Wordfence Security – Firewall, Malware Scan, and Login Security 5M+ · 4.7★ (5042) wp.org #1 2 Email Subscribers & Newsletters by Icegram Express – Email Marketing, Post Notifications & WooCommerce Marekting Automation for WordPress 50K+ · 4.6★ (1170) wp.org #2 3 MailOptin – Popup, Optin Forms & Email Newsletters for Mailchimp, HubSpot, AWeber Etc. 10K+ · 4.8★ (438) wp.org #5 ↑2 2 too low 4 PrettyLinks – Affiliate Link Management, URL Shortener, Link Cloaking, Tracking & Branded Short Links 200K+ · 4.8★ (1321) wp.org #6 2 too low 5 Noptin – Newsletter, New Post Notifications & Email Automation 10K+ · 4.5★ (120) wp.org #4 ↑1 1 too high 6 Customize WordPress Emails and Alerts – Better Notifications for WP 30K+ · 4.8★ (184) wp.org #7 ↓3 1 too low 7 Mail Mint – Email Marketing, Automation & WooCommerce Emails with AI Assistance 4K+ · 4.7★ (125) wp.org #8 ↑5 1 too low 8 404 Solution 10K+ · 4.9★ (44) wp.org #11 ↑4 3 too low 9 FluentSMTP – WP Mail SMTP Plugin with Amazon SES, SendGrid, Mailgun, Postmark, Cloudflare, toSend, Gmail and Any SMTP 700K+ · 4.8★ (412) wp.org #16 ↓7 7 too low 10 YaySMTP – WP Mail SMTP with Email Logs, Tracking & Reports 10K+ · 4.9★ (45) wp.org #12 2 too low 11 Ultra Addons for Contact Form 7 60K+ · 4.8★ (108) wp.org #17 ↓6 6 too low 12 MC4WP: Mailchimp for WordPress 1M+ · 4.8★ (1498) wp.org #21 ↓1 9 too low 13 miniOrange 2FA – Two Factor Authentication for WordPress (Passkey, OTP, SMS, Email, Google Authenticator) 10K+ · 4.5★ (386) wp.org #22 ↓3 9 too low 14 Metorik – Reports & Email Automation for WooCommerce 9K+ · 5.0★ (20) wp.org #10 4 too high 15 bbPress Notify (No-Spam) 2K+ · 4.8★ (40) wp.org #13 ↑3 2 too high 16 FluentCommunity – Ultra-Fast High-Performance Social Network, Community, LMS & Online Courses 8K+ · 4.8★ (96) wp.org #19 ↓2 3 too low 17 Subscribe2 – Form, Email Subscribers & Newsletters 10K+ · 3.5★ (116) wp.org #15 ↓1 2 too high 18 MailerPress – Email Marketing, Newsletter, Email Automation & WooCommerce Emails 1K+ · 5.0★ (17) wp.org #14 4 too high 19 Icegram Mailer – Reliable Email Deliverability, No-Code SMTP Replacement & Email Logs for WordPress 2K+ · 4.9★ (16) wp.org #18 1 too high 20 WP-Memory-Usage 10K+ · 4.5★ (21) wp.org #20 ↓2 21 Email Orders Digest 60+ · 5.0★ (1) wp.org #3 18 too high 22 Entryway – WP Login & Logout Redirect 6K+ · 4.8★ (5) wp.org #23 ↓2 1 too low 23 Benchmark Email Lite 1K+ · 4.0★ (3) wp.org #9 ↓1 14 too high 24 Postalion – Newsletter, Email Marketing & Automation 200+ · 5.0★ (1) wp.org #24 ↓2

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.