wp.org search vs our merit ranking: “export email”
wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →
For “export email”, we agree with wp.org on the top plugin, and our order differs from theirs on 6 of the top 20. 3 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.
wp.org search ranks on
Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.
We add
A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.
Ranked above its merit
Email Log shows at wp.org #9 but places #15 on merit, a gap of 6 places. Its 80K+ installs carry it up the search order; its 4.2★ average from 43 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.
Buried gem
Poptin – Email Marketing Automation, Newsletter & Exit Pop Ups, Email Popups places #10 on merit, 4.9★ from 701 reviews, but shows at wp.org #16. A smaller install base keeps it further down the default search order than its quality signals alone would.
WP Mail SMTP by WPForms – SMTP for Reliable Email Delivery with Gmail, Outlook, Amazon SES, Brevo, Other SMTP & More 4M+ · 4.8★ (5209)
wp.org #1 ↑12 2 
MailPoet – Newsletters, Email Marketing, and Automation 500K+ · 4.4★ (1435) heavy footprint
wp.org #2 3 
Advanced Order Export For WooCommerce 100K+ · 5.0★ (350)
wp.org #3 ↓2 4 
WP All Export – Drag & Drop Export to Any Custom CSV, XML & Excel 100K+ · 4.5★ (415)
wp.org #5 ↓2 1 too low 5 
Check & Log Email – Easy Email Testing & Mail logging 90K+ · 4.8★ (292) throws errorsnot PHP-current
wp.org #4 ↓2 1 too high 6 
Export All URLs 50K+ · 4.6★ (94)
wp.org #6 ↓2 7 
Export and Import Users and Customers 50K+ · 4.8★ (442) throws errorsnot PHP-current
wp.org #7 ↓2 8 
Kadence WooCommerce Email Designer 90K+ · 4.5★ (142)
wp.org #8 ↓2 9 
Import and export users and customers 70K+ · 4.7★ (259)
wp.org #10 ↑2 1 too low 10 Poptin – Email Marketing Automation, Newsletter & Exit Pop Ups, Email Popups 20K+ · 4.9★ (701)
wp.org #16 6 too low 11 
FluentCRM – Email Newsletter, Automation, Email Marketing, Email Campaigns, Optins, Leads, and CRM Solution 80K+ · 4.8★ (250)
wp.org #14 ↑1 3 too low 12 
Email Templates Customizer and Designer for WordPress and WooCommerce 20K+ · 4.6★ (133)
wp.org #12 ↓2 13 
Newsletter – Send awesome emails from WordPress 200K+ · 4.6★ (1205) throws errorsnot PHP-current
wp.org #11 ↑6 2 too high 14 
Post SMTP – Complete Email Delivery and SMTP Solution with Email Logs, Alerts, Backup SMTP & Mobile App 300K+ · 4.7★ (528)
wp.org #17 ↓10 3 too low 15 Email Log 80K+ · 4.2★ (43)
wp.org #9 ↓1 6 too high 16 
Email Subscribers & Newsletters by Icegram Express – Email Marketing, Post Notifications & WooCommerce Marekting Automation for WordPress 50K+ · 4.6★ (1170) throws errorsnot PHP-current
wp.org #15 ↓6 1 too high 17 
Export Media URLs 7K+ · 5.0★ (29)
wp.org #13 ↓2 4 too high 18 
Cart Abandonment Recovery for WooCommerce – Recover Lost Sales with Automated Emails 300K+ · 4.8★ (626) throws errorsnot PHP-current
wp.org #24 6 too low 19 
WP All Export – Product Export Add-On for WooCommerce 10K+ · 4.5★ (24) thin reviews
wp.org #18 ↓4 1 too high 20 
BrikPanel: WooCommerce Dashboard & Analytics, Abandoned Cart Recovery, Order Export, Inventory Management & Bulk Editor 1K+ · 5.0★ (55) throws errorsnot PHP-current
wp.org #20 21 
Export Products, Orders & Customers for WooCommerce 2K+ · 4.6★ (14) thin reviews
wp.org #21 22 
Email Customizer for WooCommerce | Drag and Drop Email Templates Builder 9K+ · 4.3★ (44) throws errorsnot PHP-current
wp.org #23 ↓4 1 too low 23 
WP All Export – Order Export for WooCommerce 3K+ · 3.9★ (8) thin reviews
wp.org #22 ↓4 1 too high 24 
Export Single Post Page 3K+ · 4.7★ (3) thin reviews
wp.org #19 ↑1 5 too high Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.