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wp.org search vs our merit ranking: “go live”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “go live”, we and wp.org disagree on the top plugin, and our order differs from theirs on 4 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Live Copy Paste for Elementor – Cross Domain Copy Paste & Page Duplicator shows at wp.org #16 but places #24 on merit, a gap of 8 places. Its 6K+ installs carry it up the search order; its 4.3★ average from 3 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

TablePress – Tables in WordPress made easy places #10 on merit, 5.0★ from 4,625 reviews, but shows at wp.org #15. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Chatway Live Chat – AI Chatbot, Customer Support, FAQ & Helpdesk Customer Service & Chat Buttons 30K+ · 5.0★ (775) wp.org #2 wp.org ranks it 1 place below merit 2 Go Live Update Urls 90K+ · 4.5★ (59) wp.org #1 wp.org ranks it 1 place above merit 3 Tidio – Live Chat & AI Chatbots 70K+ · 4.8★ (395) wp.org #3 4 3CX Free Live Chat, Calls & Messaging 100K+ · 4.6★ (820) wp.org #4 5 WP Go Maps – Google Map, OpenStreetMap, Leaflet Map 300K+ · 4.8★ (3,056) wp.org #5 ↑4 6 TranslatePress – Translate Multilingual sites with AI Translation 400K+ · 4.7★ (1,668) wp.org #7 ↓1 wp.org ranks it 1 place below merit 7 Tawk.To Live Chat 100K+ · 4.6★ (142) wp.org #6 ↓1 wp.org ranks it 1 place above merit 8 Wordfence Security – Firewall, Malware Scan, and Login Security 5M+ · 4.7★ (5,043) wp.org #10 wp.org ranks it 2 places below merit 9 Smartsupp – live chat, AI shopping assistant and chatbots 20K+ · 4.7★ (131) wp.org #8 ↓1 wp.org ranks it 1 place above merit 10 TablePress – Tables in WordPress made easy 600K+ · 5.0★ (4,625) wp.org #15 wp.org ranks it 5 places below merit 11 Live Chat by Formilla – Real-time Chat & Chatbots Plugin 2K+ · 4.8★ (116) wp.org #9 ↓1 wp.org ranks it 2 places above merit 12 LiveChat – Live Chat Plugin for WP Websites 10K+ · 4.6★ (98) wp.org #12 13 Search Live 600+ · 5.0★ (30) wp.org #13 14 WPBot – AI ChatBot for Live Support, Lead Generation, WordPress Automation, AI Services 5K+ · 4.7★ (124) wp.org #22 wp.org ranks it 8 places below merit 15 HubSpot All-In-One Marketing – Forms, Popups, Live Chat 200K+ · 4.3★ (207) wp.org #23 wp.org ranks it 8 places below merit 16 Chatra Live Chat + ChatBot + Cart Saver 2K+ · 5.0★ (12) wp.org #11 wp.org ranks it 5 places above merit 17 WpStream – Live Streaming, Video on Demand, Pay Per View 3K+ · 4.8★ (78) wp.org #24 wp.org ranks it 7 places below merit 18 Shipping Live Rates for USPS for WooCommerce 3K+ · 4.7★ (30) wp.org #17 wp.org ranks it 1 place above merit 19 Live Summary for Gravity Forms 1K+ · 5.0★ (18) wp.org #18 wp.org ranks it 1 place above merit 20 Animated Live Wall Gallery 1K+ · 4.4★ (14) wp.org #19 wp.org ranks it 1 place above merit 21 HelpCrunch – Live Chat, Chatbot & Knowledge Base for Customer Service 2K+ · 5.0★ (6) wp.org #14 wp.org ranks it 7 places above merit 22 Live Shopping & Shoppable Videos For WooCommerce 300+ · 4.6★ (9) wp.org #20 wp.org ranks it 2 places above merit 23 Chaport — Live Chat & Chatbots 2K+ · 4.0★ (4) wp.org #21 wp.org ranks it 2 places above merit 24 Live Copy Paste for Elementor – Cross Domain Copy Paste & Page Duplicator 6K+ · 4.3★ (3) wp.org #16 wp.org ranks it 8 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.