Plugin Pulse Beta
← Rankings

wp.org search vs our merit ranking: “product preview popup”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “product preview popup”, we agree with wp.org on the top plugin, and our order differs from theirs on 8 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Promolayer – Popup Builder & Abandonment Preventer shows at wp.org #9 but places #21 on merit, a gap of 12 places. Its 1K+ installs carry it up the search order; its 5.0★ average from 5 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Popup Maker – Boost Sales, Conversions, Optins, Subscribers with the Ultimate WP Popup Builder 600K+ · 4.9★ (4,515) wp.org #1 2 Popup Builder – Create highly converting, mobile friendly marketing popups. 200K+ · 4.7★ (2,216) wp.org #2 3 Depicter — Popup & Slider Builder 70K+ · 4.6★ (236) wp.org #3 4 Popup Box – Create Countdown, Coupon, Video, Contact Form Popups 50K+ · 4.6★ (82) wp.org #4 ↑1 5 Advanced Product Fields (Product Addons) for WooCommerce 50K+ · 4.8★ (284) wp.org #7 ↓1 wp.org ranks it 2 places below merit 6 Brave – Create Popup, Optins, Lead Generation, Survey, Sticky Elements & Interactive Content 20K+ · 4.8★ (209) wp.org #8 wp.org ranks it 2 places below merit 7 Royal Addons for Elementor – Addons and Templates Kit for Elementor 600K+ · 4.8★ (612) wp.org #10 ↑2 wp.org ranks it 3 places below merit 8 Wikipedia Preview 1K+ · 4.8★ (37) wp.org #6 ↑1 wp.org ranks it 2 places above merit 9 PPOM – Product Addons & Custom Fields for WooCommerce 20K+ · 4.5★ (283) wp.org #11 ↑2 wp.org ranks it 2 places below merit 10 Customer Engagement System – Popup Builder, Forms, CRM & Email Marketing Automation 9K+ · 4.5★ (340) wp.org #12 ↓2 wp.org ranks it 2 places below merit 11 Product Table for WooCommerce 5K+ · 4.8★ (295) wp.org #13 ↓2 wp.org ranks it 2 places below merit 12 Popup builder with Gamification, Multi-Step Popups, Page-Level Targeting, and WooCommerce Triggers 70K+ · 5.0★ (7) wp.org #5 ↓1 wp.org ranks it 7 places above merit 13 Spectra Legacy – Gutenberg Blocks 1M+ · 4.7★ (1,872) wp.org #20 ↑1 wp.org ranks it 7 places below merit 14 Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4,133) wp.org #24 ↓1 wp.org ranks it 10 places below merit 15 WowStore – Store Builder & Product Blocks for WooCommerce 4K+ · 4.6★ (113) wp.org #15 16 AI Popup Builder & Popup Maker by OptiMonk 3K+ · 4.7★ (98) wp.org #17 ↓2 wp.org ranks it 1 place below merit 17 FireBox – WooCommerce Popup Builder, Exit Intent Popup, Email Optin & Cart Abandonment 6K+ · 4.8★ (76) wp.org #22 wp.org ranks it 5 places below merit 18 Choosly – Product Variations Swatches for WooCommerce 10K+ · 4.7★ (76) wp.org #23 ↓3 wp.org ranks it 5 places below merit 19 WP Video Popup – WordPress Video Lightbox for YouTube, Rumble & Vimeo 9K+ · 4.1★ (43) wp.org #16 wp.org ranks it 3 places above merit 20 Modern Cart – WooCommerce Side Cart & Popup Cart 60K+ · 4.9★ (16) wp.org #21 ↓7 wp.org ranks it 1 place below merit 21 Promolayer – Popup Builder & Abandonment Preventer 1K+ · 5.0★ (5) wp.org #9 wp.org ranks it 12 places above merit 22 Sizor Product Size Chart For WooCommerce 6K+ · 4.3★ (32) wp.org #19 ↓1 wp.org ranks it 3 places above merit 23 Product Option Kit – Product Options & Addons for WooCommerce 200+ · 5.0★ (3) wp.org #14 wp.org ranks it 9 places above merit 24 Advanced Age Verification Popup 700+ · 5.0★ (3) wp.org #18 ↓2 wp.org ranks it 6 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.