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wp.org search vs our merit ranking: “quick exit”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “quick exit”, we agree with wp.org on the top plugin, and our order differs from theirs on 14 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Simple Exit Notifier shows at wp.org #4 but places #20 on merit, a gap of 16 places. Its 100+ installs carry it up the search order; its 4.0★ average from 3 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Icegram Engage – Popups, Welcome Bars, Optins, Slide-Ins & Lead Generation for WordPress places #7 on merit, 4.7★ from 370 reviews, but shows at wp.org #15. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Poptin – Email Marketing Automation, Newsletter & Exit Pop Ups, Email Popups 20K+ · 4.9★ (701) wp.org #1 2 Popup Maker – Boost Sales, Conversions, Optins, Subscribers with the Ultimate WP Popup Builder 600K+ · 4.9★ (4515) wp.org #7 ↓2 5 too low 3 AI Popup Builder & Popup Maker by OptiMonk 3K+ · 4.7★ (98) wp.org #5 ↑1 2 too low 4 Popups for Divi 100K+ · 4.8★ (442) wp.org #9 ↑3 5 too low 5 Popup Maker – Responsive popup, Exit Intent Pop up, Email Optins, Autoresponder & More 7K+ · 4.5★ (144) wp.org #6 1 too low 6 Independent Analytics – WordPress Analytics Plugin 100K+ · 4.8★ (167) wp.org #11 ↑2 5 too low 7 Icegram Engage – Popups, Welcome Bars, Optins, Slide-Ins & Lead Generation for WordPress 10K+ · 4.7★ (370) wp.org #15 8 too low 8 Otter Blocks – Gutenberg Blocks, Page Builder for Gutenberg Editor & FSE 300K+ · 4.7★ (251) wp.org #14 ↓6 6 too low 9 Addonify – Quick View For WooCommerce 2K+ · 5.0★ (3) wp.org #2 7 too high 10 Quick View WooCommerce 1K+ · 4.8★ (73) wp.org #12 ↓5 2 too low 11 CartBounty – Save and recover abandoned carts for WooCommerce 10K+ · 4.8★ (84) wp.org #18 ↓3 7 too low 12 Popup Box – Create Countdown, Coupon, Video, Contact Form Popups 50K+ · 4.6★ (82) wp.org #17 ↓3 5 too low 13 Safety Exit 1K+ · 5.0★ (3) wp.org #3 10 too high 14 Simple Floating Menu 10K+ · 5.0★ (38) wp.org #19 ↓2 5 too low 15 Poptics – Popup Builder, Email Opt-ins, Exit-Intent & WooCommerce Popups Sales 1K+ · 5.0★ (15) wp.org #13 ↓3 2 too high 16 Superb Addons: Blocks, Patterns, Pre-built Pages, Sliders, Popups, Free Forms, Animations & More 80K+ · 4.9★ (23) wp.org #21 ↓2 5 too low 17 Popup and Widget Builder: Lead Capture, Exit Intent, Forms, Quizzes, Gamification 200+ · 5.0★ (7) wp.org #10 ↓1 7 too high 18 PopupAlly 2K+ · 4.1★ (76) wp.org #23 ↓5 5 too low 19 Yeloni Exit Popup | (Free) GDPR Compliance 700+ · 3.9★ (59) wp.org #20 ↓4 1 too low 20 Simple Exit Notifier 100+ · 4.0★ (3) wp.org #4 16 too high 21 Chatra Live Chat + ChatBot + Cart Saver 2K+ · 5.0★ (12) wp.org #24 ↓4 3 too low 22 Instant Popup Builder – Popup Maker for Videos, Forms, Offers, Announcements, Galleries & Exit Intent 100+ · 5.0★ (5) wp.org #16 6 too high 23 Safety Exit Button – Quick Exit 30+ · 0.0★ (0) wp.org #8 ↑3 15 too high 24 Notifal – AI Popup Builder & CRO Engine: Sales Notifications, Social Proof & Exit Intent Popups 50+ · 5.0★ (2) wp.org #22 2 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.