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wp.org search vs our merit ranking: “recommend us”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “recommend us”, we agree with wp.org on the top plugin, and our order differs from theirs on 11 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Interactive US Map – Create Clickable & Customizable U.S. Maps shows at wp.org #4 but places #16 on merit, a gap of 12 places. Its 300+ installs carry it up the search order; its 5.0★ average from 5 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

AI Engine – MCP Server & AI Chatbot for WordPress, with Claude, ChatGPT & Gemini places #12 on merit, 4.9★ from 874 reviews, but shows at wp.org #16. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 WooCommerce 7M+ · 4.5★ (4833) wp.org #1 ↑1 2 WP Mail SMTP by WPForms – SMTP for Reliable Email Delivery with Gmail, Outlook, Amazon SES, Brevo, Other SMTP & More 4M+ · 4.8★ (5210) wp.org #3 ↑1 1 too low 3 Rich Showcase for Google Reviews 100K+ · 4.9★ (1625) wp.org #5 ↑2 2 too low 4 WooCommerce PayPal Payments 800K+ · 2.9★ (586) wp.org #2 ↑7 2 too high 5 Smart Slider 3 800K+ · 4.9★ (1125) wp.org #6 ↓1 1 too low 6 Ad Inserter – Ad Manager & AdSense Ads 300K+ · 4.9★ (2433) wp.org #9 ↑2 3 too low 7 All-in-One WP Migration and Backup 5M+ · 4.5★ (7676) wp.org #8 1 too low 8 Chatway Live Chat – AI Chatbot, Customer Support, FAQ & Helpdesk Customer Service & Chat Buttons 30K+ · 5.0★ (775) wp.org #11 ↑3 3 too low 9 Photo Gallery, Sliders, Proofing and Themes – NextGEN Gallery 300K+ · 4.3★ (4342) wp.org #12 ↑1 3 too low 10 Premium Addons for Elementor – AI-Ready Elementor Addons, Widgets & Templates 600K+ · 4.9★ (1680) wp.org #13 ↑2 3 too low 11 BackWPup – WordPress Backup & Restore Plugin 400K+ · 4.0★ (1323) wp.org #10 1 too high 12 AI Engine – MCP Server & AI Chatbot for WordPress, with Claude, ChatGPT & Gemini 90K+ · 4.9★ (874) wp.org #16 4 too low 13 Pods – Custom Content Types and Fields 100K+ · 4.8★ (418) wp.org #14 ↓2 1 too low 14 Fluent Forms – Customizable Contact Forms, Survey, Quiz, & Conversational Form Builder 800K+ · 4.8★ (808) wp.org #17 3 too low 15 Email Marketing for WooCommerce by Omnisend 40K+ · 4.9★ (169) wp.org #18 3 too low 16 Interactive US Map – Create Clickable & Customizable U.S. Maps 300+ · 5.0★ (5) wp.org #4 ↓1 12 too high 17 Matomo Analytics – Powerful, Privacy-First Insights for WordPress 100K+ · 4.6★ (178) wp.org #20 3 too low 18 Contextly Recommends 100+ · 3.8★ (23) wp.org #7 ↓1 11 too high 19 TinyPNG Image Optimization – Image Compression JPEG & PNG | Convert to WebP & AVIF 100K+ · 4.5★ (181) wp.org #22 3 too low 20 hCaptcha for WP 70K+ · 4.6★ (88) wp.org #19 1 too high 21 Smartsupp – live chat, AI shopping assistant and chatbots 20K+ · 4.7★ (131) wp.org #23 2 too low 22 Advanced Queries 10K+ · 4.9★ (40) wp.org #24 2 too low 23 LoftLoader 70K+ · 4.5★ (33) wp.org #21 2 too high 24 PayPlug for WooCommerce (Official) 4K+ · 3.3★ (7) wp.org #15 ↑1 9 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.