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wp.org search vs our merit ranking: “reminder email”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “reminder email”, we agree with wp.org on the top plugin, and our order differs from theirs on 8 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Delivery pickup reminder email for Woocommerce shows at wp.org #12 but places #23 on merit, a gap of 11 places. Its 10+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Paid Membership Subscriptions – Effortless Memberships, Recurring Payments & Content Restriction places #12 on merit, 4.7★ from 270 reviews, but shows at wp.org #24. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 MailPoet – Newsletters, Email Marketing, and Automation 500K+ · 4.4★ (1435) wp.org #1 2 Cart Abandonment Recovery for WooCommerce – Recover Lost Sales with Automated Emails 300K+ · 4.8★ (626) wp.org #2 3 Customer Reviews for WooCommerce 80K+ · 4.8★ (1539) wp.org #3 4 Email Marketing for WooCommerce by Omnisend 40K+ · 4.9★ (169) wp.org #5 1 too low 5 WebToffee eCommerce Marketing Automation – Email marketing, Popups, Email customizer 10K+ · 4.8★ (54) wp.org #4 1 too high 6 Mailonix – Email Template Customizer for WooCommerce 20K+ · 4.6★ (105) wp.org #6 7 Events Manager – Calendar, Bookings, Tickets, Appointments and more! 60K+ · 4.2★ (551) wp.org #9 ↓1 2 too low 8 Customize WordPress Emails and Alerts – Better Notifications for WP 30K+ · 4.8★ (184) wp.org #10 2 too low 9 ShopMagic – email automation for WordPress 10K+ · 4.6★ (78) wp.org #8 ↑1 1 too high 10 Site Reviews 60K+ · 4.9★ (378) wp.org #17 7 too low 11 WC Multiple Email Recipients 4K+ · 5.0★ (10) wp.org #7 4 too high 12 Paid Membership Subscriptions – Effortless Memberships, Recurring Payments & Content Restriction 10K+ · 4.7★ (270) wp.org #24 12 too low 13 Abandoned Cart Lite for WooCommerce 20K+ · 4.1★ (84) wp.org #15 2 too low 14 Revopic – Photo Reviews for WooCommerce 10K+ · 4.7★ (77) wp.org #19 5 too low 15 ReviewX – Multi-Criteria Reviews for WooCommerce with Google Reviews & Schema 6K+ · 4.5★ (85) wp.org #22 7 too low 16 Mailjet Email Marketing 10K+ · 3.2★ (45) wp.org #13 3 too high 17 Customer Email Verification for WooCommerce – OTP Verification, Block Fake Signups 2K+ · 4.2★ (20) wp.org #16 1 too high 18 Email Customizer for WooCommerce – Spark Editor 200+ · 4.8★ (19) wp.org #20 2 too low 19 MailerPress – Email Marketing, Newsletter, Email Automation & WooCommerce Emails 1K+ · 5.0★ (17) wp.org #21 2 too low 20 Coreem – Coupon Reminder for WooCommerce 50+ · 5.0★ (2) wp.org #11 9 too high 21 morkva Product Review Reminder for WooCommerce 10+ · 5.0★ (3) wp.org #18 3 too high 22 N Ni Payment Reminder For WooCommerce 100+ · 2.9★ (7) wp.org #14 8 too high 23 Delivery pickup reminder email for Woocommerce 10+ · 5.0★ (1) wp.org #12 11 too high 24 Email Reminders 100+ · 3.5★ (2) wp.org #23 1 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.