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wp.org search vs our merit ranking: “wordpress news plugin”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “wordpress news plugin”, we agree with wp.org on the top plugin, and our order differs from theirs on 7 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

GTM4WP – A Google Tag Manager (GTM) plugin for WordPress shows at wp.org #11 but places #17 on merit, a gap of 6 places. Its 700K+ installs carry it up the search order; its 4.5★ average from 155 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Yoast SEO – Advanced SEO with real-time guidance and built-in AI 10M+ · 4.8★ (27820) wp.org #1 2 UpdraftPlus: WP Backup & Migration Plugin 4M+ · 4.8★ (8712) wp.org #2 3 Translate WordPress with GTranslate 900K+ · 4.9★ (4962) wp.org #3 ↑2 4 Forminator Forms – Contact Form, Payment Form & Custom Form Builder 600K+ · 4.8★ (2146) wp.org #5 ↑2 1 too low 5 BackWPup – WordPress Backup & Restore Plugin 400K+ · 4.0★ (1323) wp.org #4 1 too high 6 TablePress – Tables in WordPress made easy 600K+ · 5.0★ (4625) wp.org #8 2 too low 7 MonsterInsights – Google Analytics Dashboard for WordPress (Website Stats Made Easy) 2M+ · 4.5★ (3158) wp.org #6 1 too high 8 WP Fastest Cache – WordPress Cache Plugin 1M+ · 4.9★ (4230) wp.org #7 ↑2 1 too high 9 Duplicator – Backups & Migration Plugin – Cloud Backups, Scheduled Backups, & More 1M+ · 4.9★ (4940) wp.org #10 ↑1 1 too low 10 WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More 5M+ · 4.8★ (14388) wp.org #13 ↑1 3 too low 11 Independent Analytics – WordPress Analytics Plugin 100K+ · 4.8★ (167) wp.org #9 ↑4 2 too high 12 Business Directory Plugin – Easy Listing & Member Directories for WordPress 10K+ · 4.6★ (504) wp.org #12 13 Hustle – Email Marketing, Lead Generation, Optins, Popups 80K+ · 4.4★ (859) wp.org #14 ↑2 1 too low 14 WP STAGING – Backups & Restore, Migration & Clone Plugin – Cloud Backups, Scheduled Backups 100K+ · 4.8★ (2471) wp.org #20 ↑4 6 too low 15 All in One SEO – AI SEO Plugin to Boost SEO Rankings & Traffic (Schema, Local SEO, Sitemap & SEO Insights) 2M+ · 4.7★ (5231) wp.org #18 ↑1 3 too low 16 Payment Plugins for Stripe WooCommerce 100K+ · 4.8★ (303) wp.org #16 ↑1 17 GTM4WP – A Google Tag Manager (GTM) plugin for WordPress 700K+ · 4.5★ (155) wp.org #11 ↓1 6 too high 18 Members – Membership & User Role Editor Plugin 300K+ · 4.9★ (1281) wp.org #22 ↓2 4 too low 19 Security Plugin, Firewall & Malware Scanner with Auto Removal 40K+ · 4.8★ (398) wp.org #21 2 too low 20 WP Popular Posts 100K+ · 4.5★ (249) wp.org #24 4 too low 21 Download Plugin 60K+ · 4.5★ (27) wp.org #15 6 too high 22 WordPress Importer 2M+ · 3.1★ (327) wp.org #17 ↑1 5 too high 23 WP Top News — Build a Complete News Portal in WordPress 800+ · 5.0★ (7) wp.org #23 24 Mailster WordPress Newsletter Plugin 7K+ · 3.5★ (8) wp.org #19 ↑3 5 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.