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wp.org search vs our merit ranking: “email attachment”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “email attachment”, we agree with wp.org on the top plugin, and our order differs from theirs on 10 of the top 20. 1 plugin is pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

WP Email Template shows at wp.org #14 but places #20 on merit, a gap of 6 places. Its 2K+ installs carry it up the search order; its 3.1★ average from 35 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Brevo – Email, SMS, Web Push, Chat, and more. places #11 on merit, 4.1★ from 284 reviews, but shows at wp.org #15. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 WP Mail SMTP by WPForms – SMTP for Reliable Email Delivery with Gmail, Outlook, Amazon SES, Brevo, Other SMTP & More 4M+ · 4.8★ (5,211) wp.org #1 2 Post SMTP – Complete Email Delivery and SMTP Solution with Email Logs, Alerts, Backup SMTP & Mobile App 300K+ · 4.7★ (528) wp.org #2 ↑1 3 Email Subscribers & Newsletters by Icegram Express – Email Marketing, Post Notifications & WooCommerce Marekting Automation for WordPress 50K+ · 4.6★ (1,170) wp.org #4 ↑1 wp.org ranks it 1 place below merit 4 FluentSMTP – WP Mail SMTP Plugin with Amazon SES, SendGrid, Mailgun, Postmark, Cloudflare, toSend, Gmail and Any SMTP 700K+ · 4.8★ (413) wp.org #6 wp.org ranks it 2 places below merit 5 Easy WP SMTP – WordPress SMTP and Email Logs: Gmail SMTP, Office 365, Outlook, Custom SMTP, and more 500K+ · 4.6★ (709) wp.org #7 ↑1 wp.org ranks it 2 places below merit 6 Product Attachment for WooCommerce 6K+ · 4.5★ (24) wp.org #3 ↓1 wp.org ranks it 3 places above merit 7 WP Mail Logging 300K+ · 4.7★ (375) wp.org #9 ↑1 wp.org ranks it 2 places below merit 8 YayMail – WooCommerce Email Customizer 50K+ · 4.8★ (292) wp.org #10 ↓3 wp.org ranks it 2 places below merit 9 Email Log 80K+ · 4.2★ (43) wp.org #5 ↓1 wp.org ranks it 4 places above merit 10 Contact Form Email 8K+ · 4.3★ (102) wp.org #11 wp.org ranks it 1 place below merit 11 Brevo – Email, SMS, Web Push, Chat, and more. 100K+ · 4.1★ (284) wp.org #15 wp.org ranks it 4 places below merit 12 Elastic Email Sender 10K+ · 4.8★ (10) wp.org #8 ↑1 wp.org ranks it 4 places above merit 13 Noptin – Newsletter, New Post Notifications & Email Automation 10K+ · 4.5★ (120) wp.org #22 ↓3 wp.org ranks it 9 places below merit 14 Email Template Designer – WP HTML Mail 20K+ · 4.8★ (87) wp.org #24 ↓8 wp.org ranks it 10 places below merit 15 Email Tracker 800+ · 4.4★ (21) wp.org #12 wp.org ranks it 3 places above merit 16 SureMail – SMTP and Email Logs Plugin with Amazon SES, Postmark, and Other Providers 200K+ · 4.7★ (25) wp.org #16 ↑7 17 Notification Attachments for Gravity Forms 2K+ · 5.0★ (12) wp.org #13 wp.org ranks it 4 places above merit 18 Swift SMTP (formerly Welcome Email Editor) 7K+ · 4.2★ (68) wp.org #23 ↓1 wp.org ranks it 5 places below merit 19 Download After Email – Subscribe & Download Form Plugin 7K+ · 4.4★ (30) wp.org #20 wp.org ranks it 1 place below merit 20 WP Email Template 2K+ · 3.1★ (35) wp.org #14 ↓1 wp.org ranks it 6 places above merit 21 Send Emails with Mandrill 6K+ · 5.0★ (11) wp.org #21 22 E Email Post Changes 500+ · 4.0★ (13) wp.org #18 ↓3 wp.org ranks it 4 places above merit 23 Email Deliverability – SMTP Replacement, Email API Deliverability & Email Log 200K+ · 2.5★ (17) wp.org #17 ↓3 wp.org ranks it 6 places above merit 24 Mass Email To Users 800+ · 3.1★ (8) wp.org #19 ↓2 wp.org ranks it 5 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.