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wp.org search vs our merit ranking: “email now”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “email now”, we agree with wp.org on the top plugin, and our order differs from theirs on 7 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Email Log shows at wp.org #10 but places #18 on merit, a gap of 8 places. Its 80K+ installs carry it up the search order; its 4.2★ average from 43 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Forminator Forms – Contact Form, Payment Form & Custom Form Builder places #11 on merit, 4.8★ from 2144 reviews, but shows at wp.org #17. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 MailPoet – Newsletters, Email Marketing, and Automation 500K+ · 4.4★ (1435) wp.org #1 2 WP Mail SMTP by WPForms – SMTP for Reliable Email Delivery with Gmail, Outlook, Amazon SES, Brevo, Other SMTP & More 4M+ · 4.8★ (5210) wp.org #2 3 Email Subscribers & Newsletters by Icegram Express – Email Marketing, Post Notifications & WooCommerce Marekting Automation for WordPress 50K+ · 4.6★ (1170) wp.org #3 ↑9 4 Check & Log Email – Easy Email Testing & Mail logging 90K+ · 4.8★ (292) wp.org #4 5 Call Now Button – The Free Click to Call Button for WordPress 200K+ · 4.8★ (102) wp.org #5 6 Newsletter – Send awesome emails from WordPress 200K+ · 4.6★ (1205) wp.org #8 ↓1 2 too low 7 Post SMTP – Complete Email Delivery and SMTP Solution with Email Logs, Alerts, Backup SMTP & Mobile App 300K+ · 4.7★ (528) wp.org #7 ↑4 8 Kadence WooCommerce Email Designer 90K+ · 4.5★ (142) wp.org #6 2 too high 9 Email Encoder – Protect Email Addresses and Phone Numbers 90K+ · 4.9★ (94) wp.org #9 ↓6 10 FluentCRM – Email Newsletter, Automation, Email Marketing, Email Campaigns, Optins, Leads, and CRM Solution 80K+ · 4.8★ (250) wp.org #12 ↑1 2 too low 11 Forminator Forms – Contact Form, Payment Form & Custom Form Builder 600K+ · 4.8★ (2144) wp.org #17 6 too low 12 Email Address Encoder 100K+ · 4.2★ (160) wp.org #11 ↓1 1 too high 13 Email Templates Customizer and Designer for WordPress and WooCommerce 20K+ · 4.6★ (133) wp.org #13 ↓5 14 Cart Abandonment Recovery for WooCommerce – Recover Lost Sales with Automated Emails 300K+ · 4.8★ (626) wp.org #18 ↑3 4 too low 15 Hustle – Email Marketing, Lead Generation, Optins, Popups 80K+ · 4.4★ (859) wp.org #22 7 too low 16 Email Marketing for WooCommerce by Omnisend 40K+ · 4.9★ (169) wp.org #19 ↑1 3 too low 17 WebToffee eCommerce Marketing Automation – Email marketing, Popups, Email customizer 10K+ · 4.8★ (54) wp.org #14 3 too high 18 Email Log 80K+ · 4.2★ (43) wp.org #10 ↓1 8 too high 19 YayMail – WooCommerce Email Customizer 50K+ · 4.8★ (291) wp.org #24 5 too low 20 CrawlWP SEO – Complete WordPress SEO Plugin with AI, Indexing & Search Performance 30K+ · 4.7★ (62) wp.org #16 4 too high 21 Email Customizer for WooCommerce | Drag and Drop Email Templates Builder 9K+ · 4.3★ (44) wp.org #15 6 too high 22 WC Multiple Email Recipients 4K+ · 5.0★ (10) wp.org #20 ↓1 2 too high 23 Elastic Email Sender 10K+ · 4.8★ (10) wp.org #21 ↓3 2 too high 24 Two Factor (2FA) Authentication via Email 9K+ · 5.0★ (4) wp.org #23 1 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.