wp.org search vs our merit ranking: “email tracking”
wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →
For “email tracking”, we and wp.org disagree on the top plugin, and our order differs from theirs on 8 of the top 20. 6 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.
wp.org search ranks on
Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.
We add
A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.
Ranked above its merit
Trakoo – Orders Tracking for WooCommerce shows at wp.org #14 but places #19 on merit, a gap of 5 places. Its 10K+ installs carry it up the search order; its 4.5★ average from 58 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.
WP Mail SMTP by WPForms – SMTP for Reliable Email Delivery with Gmail, Outlook, Amazon SES, Brevo, Other SMTP & More 4M+ · 4.8★ (5209)
wp.org #2 ↓1 1 too low 2 
Advanced Shipment Tracking for WooCommerce 70K+ · 4.5★ (355) throws errorsnot PHP-current
wp.org #1 ↑1 1 too high 3 
Check & Log Email – Easy Email Testing & Mail logging 90K+ · 4.8★ (292) throws errorsnot PHP-current
wp.org #3 ↑2 4 
Kadence WooCommerce Email Designer 90K+ · 4.5★ (142)
wp.org #4 ↑2 5 
Pixel Manager for WooCommerce – Conversion Tracking, Google Ads, GA4, TikTok, Dynamic Remarketing 40K+ · 4.9★ (399)
wp.org #6 ↑4 1 too low 6 
Newsletter – Send awesome emails from WordPress 200K+ · 4.6★ (1205) throws errorsnot PHP-current
wp.org #5 1 too high 7 
Post SMTP – Complete Email Delivery and SMTP Solution with Email Logs, Alerts, Backup SMTP & Mobile App 300K+ · 4.7★ (528)
wp.org #7 ↓3 8 
Poptin – Email Marketing Automation, Newsletter & Exit Pop Ups, Email Popups 20K+ · 4.9★ (701)
wp.org #9 ↑3 1 too low 9 
FluentCRM – Email Newsletter, Automation, Email Marketing, Email Campaigns, Optins, Leads, and CRM Solution 80K+ · 4.8★ (250)
wp.org #11 ↑3 2 too low 10 
CWILL (Formerly ParcelPanel) – Shipment Tracking, Tracking & Order Tracking for WooCommerce 7K+ · 4.9★ (538)
wp.org #13 ↓5 3 too low 11 
Cart Abandonment Recovery for WooCommerce – Recover Lost Sales with Automated Emails 300K+ · 4.8★ (626) throws errorsnot PHP-current
wp.org #8 ↑7 3 too high 12 
Email Subscribers & Newsletters by Icegram Express – Email Marketing, Post Notifications & WooCommerce Marekting Automation for WordPress 50K+ · 4.6★ (1170) throws errorsnot PHP-current
wp.org #12 ↓9 13 
PrettyLinks – Affiliate Link Management, URL Shortener, Link Cloaking, Tracking & Branded Short Links 200K+ · 4.8★ (1322)
wp.org #20 ↓4 7 too low 14 
Tracking Code Manager 90K+ · 4.1★ (58)
wp.org #10 ↓3 4 too high 15 
Email Marketing for WooCommerce by Omnisend 40K+ · 4.9★ (169)
wp.org #19 ↑2 4 too low 16 
YayMail – WooCommerce Email Customizer 50K+ · 4.8★ (291)
wp.org #23 7 too low 17 
Order Tracking – WordPress Status Tracking Plugin 3K+ · 4.6★ (73)
wp.org #15 ↓4 2 too high 18 
YaySMTP – WP Mail SMTP with Email Logs, Tracking & Reports 10K+ · 4.9★ (45)
wp.org #16 ↓3 2 too high 19 Trakoo – Orders Tracking for WooCommerce 10K+ · 4.5★ (58) throws errorsnot PHP-current
wp.org #14 ↓5 5 too high 20 
Mailonix – Email Template Customizer for WooCommerce 20K+ · 4.6★ (105) throws errorsnot PHP-current
wp.org #21 ↓2 1 too low 21 
Email Tracker 800+ · 4.4★ (21) thin reviews
wp.org #17 4 too high 22 
Conversion Tracking for WooCommerce 20K+ · 3.0★ (24) throws errorsnot PHP-current thin reviews
wp.org #18 4 too high 23 
Hostinger Reach – AI-Powered Email Marketing for WordPress 1M+ · 5.0★ (8) host-installed base thin reviews
wp.org #22 ↓4 1 too high 24 
YITH WooCommerce Order & Shipment Tracking 7K+ · 3.7★ (15) throws errorsnot PHP-current thin reviews
wp.org #24 ↓4 Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.