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wp.org search vs our merit ranking: “popup sidebar”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “popup sidebar”, we agree with wp.org on the top plugin, and our order differs from theirs on 13 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

MakeITeasy Popup shows at wp.org #10 but places #19 on merit, a gap of 9 places. Its 1K+ installs carry it up the search order; its 5.0★ average from 6 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Advanced Ads – Ad Manager & AdSense places #11 on merit, 4.9★ from 1463 reviews, but shows at wp.org #21. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Popup Maker – Boost Sales, Conversions, Optins, Subscribers with the Ultimate WP Popup Builder 600K+ · 4.9★ (4515) wp.org #1 2 Popup Builder – Create highly converting, mobile friendly marketing popups. 200K+ · 4.7★ (2216) wp.org #2 3 Brave – Create Popup, Optins, Lead Generation, Survey, Sticky Elements & Interactive Content 20K+ · 4.8★ (209) wp.org #6 3 too low 4 Custom Sidebars – Dynamic Sidebar Classic Widget Area Manager 100K+ · 4.7★ (1028) wp.org #8 4 too low 5 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322) wp.org #9 4 too low 6 Popup Builder & Popup Maker for WordPress – OptinMonster Email Marketing and Lead Generation 1M+ · 4.3★ (821) wp.org #7 1 too low 7 Ultimate Floating Widgets – Make popup sidebars 3K+ · 4.9★ (14) wp.org #3 4 too high 8 Icegram Engage – Popups, Welcome Bars, Optins, Slide-Ins & Lead Generation for WordPress 10K+ · 4.7★ (370) wp.org #16 8 too low 9 MailOptin – Popup, Optin Forms & Email Newsletters for Mailchimp, HubSpot, AWeber Etc. 10K+ · 4.8★ (438) wp.org #17 ↓1 8 too low 10 Easy Social Like Box – Popup – Sidebar Widget 6K+ · 4.4★ (18) wp.org #5 5 too high 11 Advanced Ads – Ad Manager & AdSense 90K+ · 4.9★ (1463) wp.org #21 ↓1 10 too low 12 Popup builder with Gamification, Multi-Step Popups, Page-Level Targeting, and WooCommerce Triggers 70K+ · 5.0★ (7) wp.org #4 8 too high 13 Login & Register Customizer – Forms, Popup, Profile & WooCommerce 30K+ · 4.8★ (254) wp.org #19 ↓1 6 too low 14 FireBox – WooCommerce Popup Builder, Exit Intent Popup, Email Optin & Cart Abandonment 6K+ · 4.8★ (76) wp.org #14 15 Lightbox & Modal Popup WordPress Plugin – FooBox 100K+ · 3.9★ (95) wp.org #13 2 too high 16 Royal Addons for Elementor – Addons and Templates Kit for Elementor 600K+ · 4.8★ (612) wp.org #24 8 too low 17 Superb Addons: Blocks, Patterns, Pre-built Pages, Sliders, Popups, Free Forms, Animations & More 80K+ · 4.9★ (23) wp.org #18 ↓1 1 too low 18 HollerBox — Fast & Effective Popups & Lead-Generation 2K+ · 4.8★ (32) wp.org #23 ↓1 5 too low 19 MakeITeasy Popup 1K+ · 5.0★ (6) wp.org #10 9 too high 20 Modal Popup Box — Popup Maker & Popup Builder 2K+ · 3.5★ (10) wp.org #11 9 too high 21 Advanced Age Verification Popup 700+ · 5.0★ (3) wp.org #12 9 too high 22 ConvertForce: Popup, Notification Bar & Slide-in Builder 100+ · 4.7★ (3) wp.org #20 ↓1 2 too high 23 Pretty Simple Popup Builder 300+ · 4.0★ (1) wp.org #22 ↓1 1 too high 24 WP Popup Builder – Popup Forms and Marketing Lead Generation 2K+ · 3.5★ (2) wp.org #15 9 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.