wp.org search vs our merit ranking: “amazon email”
wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →
For “amazon email”, we agree with wp.org on the top plugin, and our order differs from theirs on 10 of the top 20.
wp.org search ranks on
Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.
We add
A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.
Ranked above its merit
Amazon Pay for WooCommerce shows at wp.org #12 but places #24 on merit, a gap of 12 places. Its 10K+ installs carry it up the search order; its 2.5★ average from 27 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.
Buried gem
Backup Migration places #12 on merit, 4.9★ from 1338 reviews, but shows at wp.org #21. A smaller install base keeps it further down the default search order than its quality signals alone would.
WP Mail SMTP by WPForms – SMTP for Reliable Email Delivery with Gmail, Outlook, Amazon SES, Brevo, Other SMTP & More 4M+ · 4.8★ (5209)
wp.org #1 2 
FluentSMTP – WP Mail SMTP Plugin with Amazon SES, SendGrid, Mailgun, Postmark, Cloudflare, toSend, Gmail and Any SMTP 700K+ · 4.8★ (410)
wp.org #2 3 
MailPoet – Newsletters, Email Marketing, and Automation 500K+ · 4.4★ (1435)
wp.org #3 4 
Post SMTP – Complete Email Delivery and SMTP Solution with Email Logs, Alerts, Backup SMTP & Mobile App 300K+ · 4.7★ (528)
wp.org #4 5 
Newsletter – Send awesome emails from WordPress 200K+ · 4.6★ (1205)
wp.org #5 6 
Email Subscribers & Newsletters by Icegram Express – Email Marketing, Post Notifications & WooCommerce Marekting Automation for WordPress 50K+ · 4.6★ (1170)
wp.org #6 7 
Widgets for Google Reviews 1M+ · 4.9★ (2667)
wp.org #8 1 too low 8 
FluentCRM – Email Newsletter, Automation, Email Marketing, Email Campaigns, Optins, Leads, and CRM Solution 80K+ · 4.8★ (250)
wp.org #9 1 too low 9 
Duplicator – Backups & Migration Plugin – Cloud Backups, Scheduled Backups, & More 1M+ · 4.9★ (4940)
wp.org #13 4 too low 10 
WP Offload Media Lite for Amazon S3, DigitalOcean Spaces, and Google Cloud Storage 30K+ · 3.7★ (115)
wp.org #7 3 too high 11 
UpdraftPlus: WP Backup & Migration Plugin 4M+ · 4.8★ (8709)
wp.org #19 8 too low 12 Backup Migration 80K+ · 4.9★ (1338)
wp.org #21 9 too low 13 
Easy WP SMTP – WordPress SMTP and Email Logs: Gmail SMTP, Office 365, Outlook, Custom SMTP, and more 500K+ · 4.6★ (709)
wp.org #16 3 too low 14 
Email Marketing for WooCommerce by Omnisend 40K+ · 4.9★ (169)
wp.org #15 1 too low 15 
Advanced Ads – Ad Manager & AdSense 90K+ · 4.9★ (1463)
wp.org #24 9 too low 16 
Dokan: AI Powered WooCommerce Multivendor Marketplace Solution – Build Your Own Amazon, eBay, Etsy 30K+ · 4.6★ (769)
wp.org #23 7 too low 17 
WPvivid — Backup, Migration & Staging 900K+ · 4.9★ (1568)
wp.org #22 5 too low 18 
SureMail – SMTP and Email Logs Plugin with Amazon SES, Postmark, and Other Providers 200K+ · 4.7★ (25)
wp.org #10 8 too high 19 
Widgets for Amazon Reviews 2K+ · 4.0★ (45)
wp.org #14 5 too high 20 
SMTP for Amazon SES – YaySMTP 3K+ · 4.2★ (10) thin reviews
wp.org #11 9 too high 21 
Email Marketing Plugin – WP Email Capture 1K+ · 4.3★ (19) thin reviews
wp.org #18 3 too high 22 
Email Tracker 800+ · 4.4★ (21) thin reviews
wp.org #20 2 too high 23 
WP-Lister Lite for Amazon 800+ · 3.9★ (22) thin reviews
wp.org #17 6 too high 24 Amazon Pay for WooCommerce 10K+ · 2.5★ (27)
wp.org #12 12 too high Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.