wp.org search vs our merit ranking: “email analytics”
wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →
For “email analytics”, we agree with wp.org on the top plugin, and our order differs from theirs on 6 of the top 20. 5 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.
wp.org search ranks on
Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.
We add
A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.
Ranked above its merit
WooCommerce Analytics shows at wp.org #10 but places #24 on merit, a gap of 14 places. Its 20K+ installs carry it up the search order; its 4.5★ average from 4 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.
Buried gem
Rank Math SEO – AI SEO Tools to Dominate SEO Rankings places #12 on merit, 4.8★ from 7519 reviews, but shows at wp.org #21. A smaller install base keeps it further down the default search order than its quality signals alone would.
Independent Analytics – WordPress Analytics Plugin 100K+ · 4.8★ (167)
wp.org #1 ↑2 2 
Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2408)
wp.org #2 3 
Burst Statistics – Simple WordPress Analytics (Google Analytics Alternative) 200K+ · 4.9★ (186)
wp.org #4 1 too low 4 
MonsterInsights – Google Analytics Dashboard for WordPress (Website Stats Made Easy) 2M+ · 4.5★ (3157) throws errorsnot PHP-current
wp.org #3 ↓2 1 too high 5 
WP Mail SMTP by WPForms – SMTP for Reliable Email Delivery with Gmail, Outlook, Amazon SES, Brevo, Other SMTP & More 4M+ · 4.8★ (5209)
wp.org #6 ↑15 1 too low 6 
MailPoet – Newsletters, Email Marketing, and Automation 500K+ · 4.4★ (1435) heavy footprint
wp.org #5 1 too high 7 
Koko Analytics – Privacy-Friendly WordPress Analytics 70K+ · 5.0★ (245)
wp.org #7 8 
WP Statistics – Simple, privacy-friendly Google Analytics alternative 500K+ · 4.1★ (759)
wp.org #8 ↑10 9 
Poptin – Email Marketing Automation, Newsletter & Exit Pop Ups, Email Popups 20K+ · 4.9★ (701)
wp.org #15 6 too low 10 
FluentCRM – Email Newsletter, Automation, Email Marketing, Email Campaigns, Optins, Leads, and CRM Solution 80K+ · 4.8★ (250)
wp.org #13 ↓1 3 too low 11 
Newsletter – Send awesome emails from WordPress 200K+ · 4.6★ (1205) throws errorsnot PHP-current
wp.org #11 12 Rank Math SEO – AI SEO Tools to Dominate SEO Rankings 4M+ · 4.8★ (7519)
wp.org #21 ↓5 9 too low 13 
Email Subscribers & Newsletters by Icegram Express – Email Marketing, Post Notifications & WooCommerce Marekting Automation for WordPress 50K+ · 4.6★ (1170) throws errorsnot PHP-current
wp.org #14 ↓8 1 too low 14 
Wordfence Security – Firewall, Malware Scan, and Login Security 5M+ · 4.7★ (5039) heavy footprint
wp.org #18 ↓5 4 too low 15 
Cart Abandonment Recovery for WooCommerce – Recover Lost Sales with Automated Emails 300K+ · 4.8★ (625) throws errorsnot PHP-current
wp.org #16 1 too low 16 
Plausible Analytics 10K+ · 5.0★ (29)
wp.org #17 ↓6 1 too low 17 
Beehive Analytics – Google Analytics Dashboard 20K+ · 4.5★ (13) thin reviews
wp.org #9 ↓1 8 too high 18 
Analytics Insights – Google Analytics Dashboard for WordPress 10K+ · 4.6★ (34) not PHP-current
wp.org #12 ↓2 6 too high 19 
BrikPanel: WooCommerce Dashboard & Analytics, Abandoned Cart Recovery, Order Export, Inventory Management & Bulk Editor 1K+ · 5.0★ (55) throws errorsnot PHP-current
wp.org #19 20 
WebToffee eCommerce Marketing Automation – Email marketing, Popups, Email customizer 10K+ · 4.8★ (54) throws errorsnot PHP-current
wp.org #20 ↓3 21 
Email Tracker 800+ · 4.4★ (21) thin reviews
wp.org #23 2 too low 22 
Search Analytics for WP – Site Search Tracking 3K+ · 5.0★ (30) throws errorsnot PHP-current
wp.org #24 ↓4 2 too low 23 
ExactMetrics – Google Analytics Dashboard for WordPress (Website Stats Plugin) 200K+ · 2.5★ (1546) throws errorsnot PHP-current
wp.org #22 ↓8 1 too high 24 WooCommerce Analytics 20K+ · 4.5★ (4) throws errorsnot PHP-current thin reviews
wp.org #10 ↓1 14 too high Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.