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wp.org search vs our merit ranking: “email notify”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “email notify”, we agree with wp.org on the top plugin, and our order differs from theirs on 9 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Reoon Email Verifier shows at wp.org #12 but places #22 on merit, a gap of 10 places. Its 600+ installs carry it up the search order; its 5.0★ average from 3 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Anti-Spam, Spam FireWall by CleanTalk places #10 on merit, 4.8★ from 3221 reviews, but shows at wp.org #17. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 Kadence WooCommerce Email Designer 90K+ · 4.5★ (142) wp.org #1 2 Check & Log Email – Easy Email Testing & Mail logging 90K+ · 4.8★ (292) wp.org #2 3 Email Subscribers & Newsletters by Icegram Express – Email Marketing, Post Notifications & WooCommerce Marekting Automation for WordPress 50K+ · 4.6★ (1170) wp.org #3 4 Post SMTP – Complete Email Delivery and SMTP Solution with Email Logs, Alerts, Backup SMTP & Mobile App 300K+ · 4.7★ (528) wp.org #4 5 YayMail – WooCommerce Email Customizer 50K+ · 4.8★ (291) wp.org #8 3 too low 6 FluentSMTP – WP Mail SMTP Plugin with Amazon SES, SendGrid, Mailgun, Postmark, Cloudflare, toSend, Gmail and Any SMTP 700K+ · 4.8★ (410) wp.org #7 1 too low 7 bbPress Notify (No-Spam) 2K+ · 4.8★ (40) wp.org #5 2 too high 8 Email Marketing for WooCommerce by Omnisend 40K+ · 4.9★ (169) wp.org #9 1 too low 9 Customize WordPress Emails and Alerts – Better Notifications for WP 30K+ · 4.8★ (184) wp.org #10 1 too low 10 Anti-Spam, Spam FireWall by CleanTalk 200K+ · 4.8★ (3221) wp.org #17 7 too low 11 Noptin – Newsletter, New Post Notifications & Email Automation 10K+ · 4.5★ (120) wp.org #11 12 Fatal Error Notify 6K+ · 4.8★ (18) wp.org #6 6 too high 13 All in One SEO – AI SEO Plugin to Boost SEO Rankings & Traffic (Schema, Local SEO, Sitemap & SEO Insights) 2M+ · 4.7★ (5231) wp.org #19 6 too low 14 Kit (formerly ConvertKit) – Email Newsletter, Email Marketing, Membership, Subscribers and Landing Pages 40K+ · 4.8★ (90) wp.org #15 1 too low 15 Subscribe2 – Form, Email Subscribers & Newsletters 10K+ · 3.5★ (116) wp.org #18 3 too low 16 Email Marketing Plugin – WP Email Capture 1K+ · 4.3★ (19) wp.org #13 3 too high 17 EmailKit – Email Customizer for WooCommerce & WP 70K+ · 4.7★ (15) wp.org #16 1 too high 18 SureMail – SMTP and Email Logs Plugin with Amazon SES, Postmark, and Other Providers 200K+ · 4.7★ (25) wp.org #23 5 too low 19 Email Notification on Login 1K+ · 3.8★ (11) wp.org #14 5 too high 20 Simple Login Notification 2K+ · 5.0★ (9) wp.org #24 4 too low 21 Clearout Email Validator – Real-Time Email Verification on WordPress Forms 500+ · 4.2★ (13) wp.org #21 22 Reoon Email Verifier 600+ · 5.0★ (3) wp.org #12 10 too high 23 Publish Post Email Notification 500+ · 5.0★ (3) wp.org #22 1 too high 24 Admin Notify 40+ · 5.0★ (1) wp.org #20 4 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.