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wp.org search vs our merit ranking: “opt in email”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “opt in email”, we agree with wp.org on the top plugin, and our order differs from theirs on 10 of the top 20. 1 plugin is pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Opt-Out for Google Analytics (DSGVO / GDPR) shows at wp.org #9 but places #21 on merit, a gap of 12 places. Its 3K+ installs carry it up the search order; its 4.3★ average from 6 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

YayMail – WooCommerce Email Customizer places #12 on merit, 4.8★ from 291 reviews, but shows at wp.org #17. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 MailPoet – Newsletters, Email Marketing, and Automation 500K+ · 4.4★ (1,435) wp.org #1 2 Forminator Forms – Contact Form, Payment Form & Custom Form Builder 600K+ · 4.8★ (2,146) wp.org #2 3 Email Subscribers & Newsletters by Icegram Express – Email Marketing, Post Notifications & WooCommerce Marekting Automation for WordPress 50K+ · 4.6★ (1,170) wp.org #3 ↑1 4 Newsletter – Send awesome emails from WordPress 200K+ · 4.6★ (1,205) wp.org #5 ↑6 wp.org ranks it 1 place below merit 5 Poptin – Email Marketing Automation, Newsletter & Exit Pop Ups, Email Popups 20K+ · 4.9★ (701) wp.org #6 wp.org ranks it 1 place below merit 6 Hustle – Email Marketing, Lead Generation, Optins, Popups 80K+ · 4.4★ (859) wp.org #7 ↓2 wp.org ranks it 1 place below merit 7 FluentCRM – Email Newsletter, Automation, Email Marketing, Email Campaigns, Optins, Leads, and CRM Solution 80K+ · 4.8★ (250) wp.org #8 ↓1 wp.org ranks it 1 place below merit 8 Cart Abandonment Recovery for WooCommerce – Recover Lost Sales with Automated Emails 300K+ · 4.8★ (626) wp.org #11 ↑11 wp.org ranks it 3 places below merit 9 Email Marketing for WooCommerce by Omnisend 40K+ · 4.9★ (169) wp.org #10 ↓1 wp.org ranks it 1 place below merit 10 Double Opt-In for Contact Form 7 – Secure, GDPR-Compliant Email Verification 1K+ · 5.0★ (9) wp.org #4 ↓1 wp.org ranks it 6 places above merit 11 Back In Stock Notifier for WooCommerce | WooCommerce Waitlist Pro 20K+ · 4.7★ (122) wp.org #13 ↑2 wp.org ranks it 2 places below merit 12 YayMail – WooCommerce Email Customizer 50K+ · 4.8★ (291) wp.org #17 ↑1 wp.org ranks it 5 places below merit 13 Broken Link Checker 500K+ · 3.8★ (605) wp.org #16 ↑1 wp.org ranks it 3 places below merit 14 Mail Mint – Email Marketing, Automation & WooCommerce Emails with AI Assistance 4K+ · 4.7★ (125) wp.org #18 ↑5 wp.org ranks it 4 places below merit 15 Kit (formerly ConvertKit) – Email Subscribers, Email Newsletter, Email Marketing, Landing Pages and Membership 40K+ · 4.8★ (90) wp.org #20 ↑4 wp.org ranks it 5 places below merit 16 Brevo – Email, SMS, Web Push, Chat, and more. 100K+ · 4.1★ (284) wp.org #23 wp.org ranks it 7 places below merit 17 Send Users Email – Email Subscribers, Email Marketing Newsletter 5K+ · 4.5★ (28) wp.org #12 ↓4 wp.org ranks it 5 places above merit 18 Email Marketing Plugin – WP Email Capture 1K+ · 4.3★ (19) wp.org #14 ↓4 wp.org ranks it 4 places above merit 19 Download After Email – Subscribe & Download Form Plugin 7K+ · 4.4★ (30) wp.org #19 ↓7 20 Comment Reply Email Notification 3K+ · 4.8★ (33) wp.org #24 ↓4 wp.org ranks it 4 places below merit 21 Opt-Out for Google Analytics (DSGVO / GDPR) 3K+ · 4.3★ (6) wp.org #9 wp.org ranks it 12 places above merit 22 Email Tracker 800+ · 4.4★ (21) wp.org #22 23 WP-EMail 1K+ · 4.5★ (11) wp.org #21 ↓5 wp.org ranks it 2 places above merit 24 Hostinger Reach – AI-Powered Email Marketing for WordPress 1M+ · 5.0★ (8) wp.org #15 wp.org ranks it 9 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.