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wp.org search vs our merit ranking: “redeem code”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “redeem code”, we agree with wp.org on the top plugin, and our order differs from theirs on 9 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Power Coupons for WooCommerce shows at wp.org #5 but places #16 on merit, a gap of 11 places. Its 30K+ installs carry it up the search order; its 5.0★ average from 3 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Easy Digital Downloads – eCommerce Payments and Subscriptions made easy places #9 on merit, 4.7★ from 592 reviews, but shows at wp.org #18. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 PW WooCommerce Gift Cards 20K+ · 4.7★ (195) wp.org #1 2 Loyalty Points Rewards and Referral for WooCommerce – WPLoyalty 3K+ · 5.0★ (310) wp.org #2 ↑1 3 Ultimate Gift Cards for WooCommerce 7K+ · 4.7★ (245) wp.org #3 ↓1 4 Smart Coupons For WooCommerce Coupons 30K+ · 4.7★ (133) wp.org #4 ↑2 5 Gift Up Gift Cards for WordPress and WooCommerce 5K+ · 4.9★ (235) wp.org #7 ↓2 2 too low 6 Points and Rewards for WooCommerce – Create Loyalty Programs, Reward Customer Purchases, Referral Points, User Badges, and Gamification 6K+ · 4.5★ (180) wp.org #8 2 too low 7 Advanced Coupons for WooCommerce – BOGO, Store Credit & WooCommerce Coupons 20K+ · 4.4★ (184) wp.org #9 ↑9 2 too low 8 Back In Stock Notifier for WooCommerce | WooCommerce Waitlist Pro 20K+ · 4.7★ (122) wp.org #10 ↑1 2 too low 9 Easy Digital Downloads – eCommerce Payments and Subscriptions made easy 40K+ · 4.7★ (592) wp.org #18 ↑1 9 too low 10 Gift Cards (Gift Vouchers and Packages) (WooCommerce Supported) 1K+ · 4.7★ (115) wp.org #17 ↓3 7 too low 11 WC Shop Sync – Square Payment Gateway and Product Synchronization for WooCommerce 1K+ · 4.5★ (42) wp.org #12 1 too low 12 Simple Points and Rewards for WooCommerce – Create a Loyalty Program 400+ · 5.0★ (7) wp.org #6 ↓2 6 too high 13 Sunshine Photo Cart – Client Photo Gallery & Photo Proofing for Photographers 1K+ · 4.7★ (138) wp.org #22 9 too low 14 MyRewards 2K+ · 4.7★ (58) wp.org #19 ↑1 5 too low 15 Event Tickets with Ticket Scanner 1K+ · 4.8★ (24) wp.org #15 16 Power Coupons for WooCommerce 30K+ · 5.0★ (3) wp.org #5 ↑2 11 too high 17 WebToffee Gift Cards for WooCommerce 1K+ · 4.5★ (10) wp.org #11 ↓1 6 too high 18 Square Sync for WooCommerce | Comprehensive Data Sync Between Square and WooCommerce 200+ · 5.0★ (11) wp.org #14 ↓1 4 too high 19 Coupon Creator 1K+ · 4.3★ (37) wp.org #20 ↑1 1 too low 20 XT Points & Rewards for WooCommerce 50+ · 4.5★ (13) wp.org #21 ↑1 1 too low 21 GIFT4U – Gift Cards All in One for Woo 200+ · 4.7★ (3) wp.org #23 ↑1 2 too low 22 RewardsWP – Loyalty Points & Referral Program for WooCommerce 100+ · 5.0★ (2) wp.org #16 6 too high 23 B Beltoft Gift Cards for WooCommerce 40+ · 5.0★ (2) wp.org #24 1 too low 24 Init User Engine – Gamified, Fast, Frontend-First 30+ · 5.0★ (1) wp.org #13 ↑4 11 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.