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wp.org search vs our merit ranking: “email multiple recipients”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “email multiple recipients”, we and wp.org disagree on the top plugin, and our order differs from theirs on 7 of the top 20. 1 plugin is pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Email Marketing Plugin – WP Email Capture shows at wp.org #12 but places #20 on merit, a gap of 8 places. Its 1K+ installs carry it up the search order; its 4.3★ average from 19 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Easy WP SMTP – WordPress SMTP and Email Logs: Gmail SMTP, Office 365, Outlook, Custom SMTP, and more places #11 on merit, 4.6★ from 709 reviews, but shows at wp.org #18. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 WP Mail SMTP by WPForms – SMTP for Reliable Email Delivery with Gmail, Outlook, Amazon SES, Brevo, Other SMTP & More 4M+ · 4.8★ (5211) wp.org #2 1 too low 2 Email Subscribers & Newsletters by Icegram Express – Email Marketing, Post Notifications & WooCommerce Marekting Automation for WordPress 50K+ · 4.6★ (1170) wp.org #3 ↑2 1 too low 3 WC Multiple Email Recipients 4K+ · 5.0★ (10) wp.org #1 2 too high 4 Check & Log Email – Easy Email Testing & Mail logging 90K+ · 4.8★ (292) wp.org #4 5 Post SMTP – Complete Email Delivery and SMTP Solution with Email Logs, Alerts, Backup SMTP & Mobile App 300K+ · 4.7★ (528) wp.org #5 ↓2 6 FluentCRM – Email Newsletter, Automation, Email Marketing, Email Campaigns, Optins, Leads, and CRM Solution 80K+ · 4.8★ (250) wp.org #6 7 FluentSMTP – WP Mail SMTP Plugin with Amazon SES, SendGrid, Mailgun, Postmark, Cloudflare, toSend, Gmail and Any SMTP 700K+ · 4.8★ (412) wp.org #8 1 too low 8 YayMail – WooCommerce Email Customizer 50K+ · 4.8★ (291) wp.org #10 ↓1 2 too low 9 WebToffee eCommerce Marketing Automation – Email marketing, Popups, Email customizer 10K+ · 4.8★ (54) wp.org #7 2 too high 10 Contact Form Email 8K+ · 4.3★ (102) wp.org #9 1 too high 11 Easy WP SMTP – WordPress SMTP and Email Logs: Gmail SMTP, Office 365, Outlook, Custom SMTP, and more 500K+ · 4.6★ (709) wp.org #18 ↓3 7 too low 12 Noptin – Newsletter, New Post Notifications & Email Automation 10K+ · 4.5★ (120) wp.org #14 ↑2 2 too low 13 Tutor LMS – eLearning and online course solution 100K+ · 4.4★ (590) wp.org #20 ↓7 7 too low 14 Mail Mint – Email Marketing, Automation & WooCommerce Emails with AI Assistance 4K+ · 4.7★ (125) wp.org #16 ↑4 2 too low 15 Brevo – Email, SMS, Web Push, Chat, and more. 100K+ · 4.1★ (284) wp.org #17 ↑2 2 too low 16 PW WooCommerce Gift Cards 20K+ · 4.7★ (195) wp.org #23 ↑1 7 too low 17 SureMail – SMTP and Email Logs Plugin with Amazon SES, Postmark, and Other Providers 200K+ · 4.7★ (25) wp.org #13 ↑1 4 too high 18 Email Tracker 800+ · 4.4★ (21) wp.org #11 7 too high 19 YaySMTP – WP Mail SMTP with Email Logs, Tracking & Reports 10K+ · 4.9★ (45) wp.org #22 ↓4 3 too low 20 Email Marketing Plugin – WP Email Capture 1K+ · 4.3★ (19) wp.org #12 ↓2 8 too high 21 Wishlist for WooCommerce: Multiple Wishlists per Customer 2K+ · 4.9★ (53) wp.org #24 ↓1 3 too low 22 Solid Mail – SMTP email and logging made by SolidWP 60K+ · 4.2★ (52) wp.org #21 ↑1 1 too high 23 Email Deliverability – SMTP Replacement, Email API Deliverability & Email Log 200K+ · 2.5★ (17) wp.org #15 ↓3 8 too high 24 Mass Email To Users 800+ · 3.1★ (8) wp.org #19 ↓2 5 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.