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wp.org search vs our merit ranking: “popup messages”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “popup messages”, we agree with wp.org on the top plugin, and our order differs from theirs on 10 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Popup builder with Gamification, Multi-Step Popups, Page-Level Targeting, and WooCommerce Triggers shows at wp.org #4 but places #12 on merit, a gap of 8 places. Its 70K+ installs carry it up the search order; its 5.0★ average from 7 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Popup Maker – Boost Sales, Conversions, Optins, Subscribers with the Ultimate WP Popup Builder 600K+ · 4.9★ (4,515) wp.org #1 2 Popup Builder – Create highly converting, mobile friendly marketing popups. 200K+ · 4.7★ (2,216) wp.org #2 ↑1 3 Hustle – Email Marketing, Lead Generation, Optins, Popups 80K+ · 4.4★ (859) wp.org #3 ↑1 4 Popup Box – Create Countdown, Coupon, Video, Contact Form Popups 50K+ · 4.6★ (82) wp.org #5 ↑3 wp.org ranks it 1 place below merit 5 Depicter — Popup & Slider Builder 70K+ · 4.6★ (236) wp.org #7 wp.org ranks it 2 places below merit 6 Popup Builder & Popup Maker for WordPress – OptinMonster Email Marketing and Lead Generation 1M+ · 4.3★ (822) wp.org #6 ↓1 7 Popups for Divi 100K+ · 4.8★ (442) wp.org #9 ↑8 wp.org ranks it 2 places below merit 8 Database Addon for Contact Form 7 – CFDB7 600K+ · 5.0★ (1,875) wp.org #11 ↓2 wp.org ranks it 3 places below merit 9 Poptin – Email Marketing Automation, Newsletter & Exit Pop Ups, Email Popups 20K+ · 4.9★ (701) wp.org #12 ↑1 wp.org ranks it 3 places below merit 10 Brave – Create Popup, Optins, Lead Generation, Survey, Sticky Elements & Interactive Content 20K+ · 4.8★ (209) wp.org #10 11 Popup Maker – Responsive popup, Exit Intent Pop up, Email Optins, Autoresponder & More 7K+ · 4.5★ (144) wp.org #8 wp.org ranks it 3 places above merit 12 Popup builder with Gamification, Multi-Step Popups, Page-Level Targeting, and WooCommerce Triggers 70K+ · 5.0★ (7) wp.org #4 ↑2 wp.org ranks it 8 places above merit 13 WP Popups – WordPress Popup builder 30K+ · 4.9★ (112) wp.org #17 ↑1 wp.org ranks it 4 places below merit 14 Icegram Engage – Popups, Welcome Bars, Optins, Slide-Ins & Lead Generation for WordPress 10K+ · 4.7★ (370) wp.org #24 wp.org ranks it 10 places below merit 15 Boxzilla – WordPress Popup Builder 20K+ · 4.8★ (133) wp.org #22 wp.org ranks it 7 places below merit 16 Video Popup – Video Lightbox for YouTube, Vimeo & MP4 10K+ · 4.5★ (43) wp.org #14 wp.org ranks it 2 places above merit 17 AI Popup Builder & Popup Maker by OptiMonk 3K+ · 4.7★ (98) wp.org #20 ↑1 wp.org ranks it 3 places below merit 18 Popup Builder by Claspo – Email Popup, Spin the Wheel, Exit Intent 1K+ · 5.0★ (41) wp.org #23 wp.org ranks it 5 places below merit 19 Popups – Submission Messages For Contact Form 7 3K+ · 4.7★ (6) wp.org #13 ↓1 wp.org ranks it 6 places above merit 20 Popups for WooCommerce: Add to Cart, Checkout & More 2K+ · 4.8★ (12) wp.org #19 wp.org ranks it 1 place above merit 21 MakeITeasy Popup 1K+ · 5.0★ (6) wp.org #16 wp.org ranks it 5 places above merit 22 WPC Smart Messages for WooCommerce 1K+ · 4.3★ (6) wp.org #18 ↑1 wp.org ranks it 4 places above merit 23 Message Popup For Contact Form 7 1K+ · 4.3★ (3) wp.org #15 wp.org ranks it 8 places above merit 24 Advanced Age Verification Popup 700+ · 5.0★ (3) wp.org #21 ↑2 wp.org ranks it 3 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.