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wp.org search vs our merit ranking: “exit popup survey”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “exit popup survey”, we agree with wp.org on the top plugin, and our order differs from theirs on 9 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Promolayer – Popup Builder & Abandonment Preventer shows at wp.org #11 but places #21 on merit, a gap of 10 places. Its 1K+ installs carry it up the search order; its 5.0★ average from 5 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Hustle – Email Marketing, Lead Generation, Optins, Popups 80K+ · 4.4★ (859) wp.org #1 2 Poptin – Email Marketing Automation, Newsletter & Exit Pop Ups, Email Popups 20K+ · 4.9★ (701) wp.org #2 3 Depicter — Popup & Slider Builder 70K+ · 4.6★ (236) wp.org #3 4 Brave – Create Popup, Optins, Lead Generation, Survey, Sticky Elements & Interactive Content 20K+ · 4.8★ (209) wp.org #5 wp.org ranks it 1 place below merit 5 Popup Box – Create Countdown, Coupon, Video, Contact Form Popups 40K+ · 4.6★ (82) wp.org #6 wp.org ranks it 1 place below merit 6 Popup Builder & Popup Maker for WordPress – OptinMonster Email Marketing and Lead Generation 1M+ · 4.3★ (822) wp.org #7 wp.org ranks it 1 place below merit 7 AI Popup Builder & Popup Maker by OptiMonk 3K+ · 4.7★ (98) wp.org #8 wp.org ranks it 1 place below merit 8 FireBox – WooCommerce Popup Builder, Exit Intent Popup, Email Optin & Cart Abandonment 6K+ · 4.8★ (76) wp.org #9 wp.org ranks it 1 place below merit 9 Customer Engagement System – Popup Builder, Forms, CRM & Email Marketing Automation 9K+ · 4.5★ (340) wp.org #12 wp.org ranks it 3 places below merit 10 Boxzilla – WordPress Popup Builder 20K+ · 4.8★ (133) wp.org #13 wp.org ranks it 3 places below merit 11 Popup builder with Gamification, Multi-Step Popups, Page-Level Targeting, and WooCommerce Triggers 70K+ · 5.0★ (7) wp.org #4 wp.org ranks it 7 places above merit 12 Popup Builder by Claspo – Email Popup, Spin the Wheel, Exit Intent 1K+ · 5.0★ (41) wp.org #10 wp.org ranks it 2 places above merit 13 HubSpot All-In-One Marketing – Forms, Popups, Live Chat 200K+ · 4.3★ (207) wp.org #18 wp.org ranks it 5 places below merit 14 HashBar – Announcement, Notification Bar & Popup Campaign 9K+ · 4.2★ (38) wp.org #14 15 NEX-Forms – Ultimate Forms Plugin for WordPress 5K+ · 4.1★ (135) wp.org #23 wp.org ranks it 8 places below merit 16 Woorise – Forms, Quizzes & Giveaways 1K+ · 5.0★ (31) wp.org #20 wp.org ranks it 4 places below merit 17 Poptics – Popup Builder, Email Opt-ins, Exit-Intent & WooCommerce Popups Sales 1K+ · 5.0★ (15) wp.org #15 wp.org ranks it 2 places above merit 18 PopupAlly 2K+ · 4.1★ (76) wp.org #22 wp.org ranks it 4 places below merit 19 Modal Window – create popup modal window 10K+ · 3.8★ (36) wp.org #16 wp.org ranks it 3 places above merit 20 Yeloni Exit Popup | (Free) GDPR Compliance 700+ · 3.9★ (59) wp.org #24 wp.org ranks it 4 places below merit 21 Promolayer – Popup Builder & Abandonment Preventer 1K+ · 5.0★ (5) wp.org #11 wp.org ranks it 10 places above merit 22 Popup and Widget Builder: Lead Capture, Exit Intent, Forms, Quizzes, Gamification 200+ · 5.0★ (7) wp.org #17 wp.org ranks it 5 places above merit 23 Wisepops Popups & Notifications 400+ · 5.0★ (6) wp.org #19 wp.org ranks it 4 places above merit 24 Quizably – Quiz Maker, Personality Quiz & Survey Builder 300+ · 5.0★ (2) wp.org #21 wp.org ranks it 3 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.